Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
Este curso faz parte do Programa de cursos integrados Como começar seu próprio negócio
oferecido por
Programa de cursos integrados Como começar seu próprio negócioUniversidade Estadual de MichiganInformações sobre o curso
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Tenha o certificado após a conclusão
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Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
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Aprox. 13 horas para completar
Inglês
Legendas: Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 13 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade Estadual de Michigan
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
Programa - O que você aprenderá com este curso
4 horas para concluir
Ideation: Tools for ideation.
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
4 horas para concluir
4 vídeos (Total 12 mín.)
4 videos
Are You Ready For Ideas?3min
The Power of Observation2min
The Power of Play3min
6 horas para concluir
Ideation: Intro to Design Thinking Methodology
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
6 horas para concluir
4 vídeos (Total 16 mín.)
2 horas para concluir
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
2 horas para concluir
3 vídeos (Total 12 mín.)
Avaliações
Principais avaliações do THE SEARCH FOR GREAT IDEAS: HARNESSING CREATIVITY TO EMPOWER INNOVATION.
por AS4 de Out de 2016
Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.
por OZ9 de Dez de 2019
Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.
por AS25 de Out de 2018
Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.
por SR11 de Jun de 2016
Interesting, gave an unique approach to innovation and creativity.
Sobre Programa de cursos integrados Como começar seu próprio negócio
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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