Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
At the end of this course learners will be able to:
-build a resource inventory from which they can assess and create market opportunities;
-pursue market opportunities consistent with personal passions and capabilities; and
-triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Este curso faz parte do Programa de cursos integrados How to Start Your Own Business
The Search for Great Ideas: Harnessing creativity to empower innovation.
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Programa - O que você aprenderá com este curso
Semana
1Ideation: Tools for ideation.
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
4 vídeos (Total de 12 min), 2 testes
4 videos
Are You Ready For Ideas?3min
The Power of Observation2min
The Power of Play3min
Semana
2Ideation: Intro to Design Thinking Methodology
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
4 vídeos (Total de 16 min), 3 testes
Semana
3Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
3 vídeos (Total de 12 min), 1 teste
3.6
Melhores avaliações
por AS•Oct 26th 2018
Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.
por DS•Sep 23rd 2018
Good information about empowering the creativity for innovators
Instrutores
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
David Wheeler
Creative Research Faculty, The Hub for InnovationMedia and Information
Sobre Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Sobre o Programa de cursos integrados How to Start Your Own Business
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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