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Voltar para Marketing esportivo

Comentários e feedback de alunos de Marketing esportivo da instituição Universidade Northwestern

893 classificações
303 avaliações

Sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações

13 de Jul de 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

27 de Jan de 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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151 — 175 de 304 Avaliações para o Marketing esportivo

por Ruslan R

2 de Fev de 2021

It was a great program. I thank everyone who suffered.

por Jose A P

7 de Jun de 2020

Thanks Candy Lee. I had a great time with this course!

por Thamar D

13 de Nov de 2021

Great course really enjoyed it and learned alota lot!

por Andrew E

26 de Ago de 2019

This course was very well done and extremely helpful

por Owen O

7 de Jan de 2021

Very helpful and informative course. 100% recommend


3 de Dez de 2020

Very Informative and useful for future endeavours.

por Emilio M

26 de Abr de 2020

Good expirience with many interviews of expertise

por Diego

8 de Ago de 2019

Very nice course, the activities are challenging

por Bruno L L

4 de Ago de 2019

Loved It! Helps a lot to understand this market.

por Dr.Ratheesh k

24 de Jun de 2021

Very nice course for updating your knowledge

por Himansh T

25 de Mai de 2021

Got great insight about the sport industry .

por Durai S

28 de Abr de 2020

I understood every content.

Thankyou Coursera

por Morgan S

22 de Abr de 2020

Good enjoyable course. Just the right length

por Alberto G C

19 de Jul de 2019

Buen curso introductor a marketing deportivo


7 de Jun de 2021

​I like this coures and its dicussion forum

por Joe B

26 de Mar de 2020

Excellent information and excellent course.

por José A F L

28 de Set de 2021

It was an excellent course, very complete.

por Lucienne L

10 de Dez de 2020

Very interesting and to the point course.

por Nicholas K

12 de Jun de 2020

This program was fun and taught me a lot!

por Deleted A

23 de Mar de 2020

A great introduction to sports marketing!

por Thabang M

21 de Abr de 2021


por Sriharsha K

5 de Mai de 2020

Thanks for this wonderful course ma'am!

por Sid

13 de Abr de 2020

Great course and content. Thank you! :)

por babatunde o

16 de Jul de 2019

This course it's an eye opener for me.

por Yelstyn D

13 de Mai de 2020

A very informative and exciting course