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Voltar para Marketing esportivo

Comentários e feedback de alunos de Marketing esportivo da instituição Universidade Northwestern

956 classificações
322 avaliações

Sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações


13 de jul de 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


27 de jan de 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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126 — 150 de 327 Avaliações para o Marketing esportivo

por Roshan P

6 de abr de 2020

It was a good experience learning here. Hope to do some more courses in the future.

por sagar b

28 de jan de 2022

​It was wonderful session which helped me a lot to understand the Sports Marketing

por Thomas E

26 de set de 2021

Thoroughly enjoyed the course as a good taster into the world of sports marketing

por Pradeep D

31 de ago de 2021

It's an excellent start for students to pick up fundamentals of sports marketing.

por Ashutosh S

3 de set de 2020

Great Learning. Thank you professor LEE for explaining concepts so seamlessly.

por Nicholas C

7 de jul de 2021

I learned so much and made me want to go into the sports sector of business!

por Yamini C

27 de mai de 2020

Very interesting and engaging.. helps learn a lot more about sports events!

por Mariyam F S

19 de out de 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

por Shady e s

1 de abr de 2020

Excellent course that really dives into the concepts of sports marketing.

por Julian D G C

10 de fev de 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

por Daniel B

13 de jun de 2022

Fantastic. Best short-course on Sports Marketing I've ever enrolled in.

por Nikolaos S

29 de mai de 2020

Very usefull for my MSc Degree that I plan to have in the near future!!

por 531 K P

27 de abr de 2020

Very good in learning sports marketing and getting and insight about it

por JOHN T

7 de abr de 2020

Fairly comprehensive for an introductory course. Definitely recommended

por gautam s

19 de mai de 2020

I really liked the content of the course, and there was a lot to learn

por Bei Z

24 de abr de 2022

As a student majoring in sport management, this course help me a lot.

por nikhil c

28 de jun de 2021

Very informatory course. I love the guest session in multiple videos.

por Albar E Z

8 de mai de 2020

Great topics and real live examples for professional sports entities.

por gazala s

20 de out de 2021

The entire course gave really great insights about Sports Marketing.

por Andre S

23 de dez de 2019

Great and informative course, will help me with my current business.

por Amine A

9 de dez de 2018

Très belle formation à distance ! Je vous la recommande chaudement !

por praveen r

19 de ago de 2020

Basics of sports marketing and advertising, Best one in my opinion!

por Feisal N O

5 de jul de 2020

This course has fostered my knowledge and opened a lot doors for me

por Sanidhya P

28 de abr de 2020

This was an amazing course and surely a great learning experience!

por Maximillian M

11 de jan de 2020

Great course for an introduction into the sports marketing world