Chevron Left
Back to Sports Marketing

Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,191 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

Filter by:

76 - 100 of 386 Reviews for Sports Marketing

By Rushabh S

•

Jun 2, 2020

It was an amazing course. I learned so much and now I am hoping to use this certification to pursue a new career in sports marketing. Thank you for all of your help.

By Mateus V A

•

Aug 26, 2019

Very nice course. Full of interesting contents and good interviews with people who works with the subjects of the course. You can really learn a lot by completing it

By Latonya W

•

Jul 4, 2022

This was an excellent course I learned a lot about the behind the schenes of the advertising and marketing of athletes, product, sponsorship, and many other things.

By Alejandro S

•

Aug 24, 2020

Loved it! Although it is not a subject I have knowledge about as I am a physician, the whole six weeks were very understandable and fun to watch. Very reccomended!

By Stephanie S

•

Jan 10, 2023

A straightforward and interesting course for people who love sports. I have learned basic marketing skills as someone who does not have a background in marketing.

By Jamie M

•

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

By Musab K

•

May 12, 2022

A course which brought the insights of the sports network, it has been really beneficial for a student like me who wants to pursue a career in sports marketing.

By Rochana G

•

Apr 26, 2020

It was so informative and so systematic. I really discovered my marketing and sport skills through this course! And my self confidence in this field has shot up

By Juan C A L d M

•

Mar 27, 2023

Excelente curso. Los videos muy útiles y el material de apoyoes excelente. Muy buena opción la traducción de todos los videos. La plataforma funcionó muy bien.

By Eduardo M

•

Aug 27, 2019

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

By Samuel C D P

•

Jun 22, 2020

Great course!! Awesome insight with different perspective from people that work in this field, I wish the course was more up to date, but it's still great.

By Santiago S

•

Jun 4, 2020

This is course is so interesting and easy to go through that it made me wish it was longer. Congratulations to Candy and everyone involved. Very enjoyable.

By Laine A

•

Mar 18, 2022

This is a really good course and learned a lot about the various aspects in the sporting industry. Really interesting and Candy Lee is a great presenter.

By George C

•

Jul 17, 2022

An unforgettable journey to the world of sports marketing!

One suggestion: more logical and coherent in each module content is better for our beginners.

By Hayden B

•

Dec 16, 2020

great engaging course that gives you all the materials you'd possibly need to get the basic understanding of Sports Marketing in a short period of time.

By Luigi D

•

May 1, 2021

Very happy to learn how to write a Press Release and how to engage people to a Sports Loyalty Program. Great professor Candy Lee. Thank you very much!

By Achal R

•

May 19, 2020

The course was amazing and the professor taught it really well. I got to learn many new things and also got a new exposure to the world of Sports :)

By Ellyne P

•

Sep 22, 2019

Very interesting and I learnt so much. The assignments were also really fun and encouraged us to use our imagination, while picking up the skills.

By Mandeep A

•

Jun 9, 2019

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

By Dimitar S

•

Apr 2, 2020

I am so happy with that course. I differently learned a lot out of it. I found out another creative side of me because of that course. Thank you!

By Giovanni A

•

May 6, 2020

It was an interesting and very engaging course.

Congratulations to all stakeholders involved.

Many thanks to Coursera and Northwestern University

By Navodita C

•

Jun 15, 2021

Very informative, engaging and flexible. Learnt a lot and would definitely put this into practice. Thanks a lot for this wonderful course.

By Ms. F

•

Aug 26, 2020

This was a great class for me. I took it to learn about Sports Marketing because I will be teaching it next fall. It gave me a good start.

By Fabiano C d s

•

Apr 5, 2021

Loved this course. Please review the links of the reading materials. Some of them are expired or need to assign to have access. Congrats.