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Voltar para Marketing esportivo

Comentários e feedback de alunos de Marketing esportivo da instituição Universidade Northwestern

955 classificações
321 avaliações

Sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações


13 de jul de 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


27 de jan de 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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251 — 275 de 325 Avaliações para o Marketing esportivo

por Aldric A

21 de dez de 2020


por Obua p f

5 de out de 2020


por 547_TYCS_ R

12 de mai de 2020


por Aditya V M

11 de mai de 2020



31 de out de 2020


por Jeevithesh A

22 de mai de 2020


por Ameer s v

4 de abr de 2020


por Luis A L

2 de jun de 2019


por Amin M a K a A M G

22 de abr de 2022

This was a great introductory course to Sports Marketing and I would recommend it to anyone interested in Sports or in Marketing to take it. I found that it was little too easy and they could have made it more challenging. The lectures and the lecturers kep us engaged so you wanted to learn more but the assignments before the loyalty program were easy. What was challenging was creating the loyalty program but if you stuck to it you could formulate a loyalty program for a sports team. Overall I would recommend this course to anyone interested in Sports Marketing.

por raghav n

19 de out de 2020

A very well planned short course on the interesting and evolving subject. Whoever wants to learn and enhance their skills in the area of sports marketing should definitely do this course as it will clearly develop your learning. Good practical assessments which make you understand the real world work that one might carry out in their respective job.

Personally, this allowed me to reskill my knowledge in my favourite subject area and also upskill in few departments which were new to me. Well done Northwestern University and Coursera for this great learning.

por Reza A B S

11 de jun de 2020

I found many elements of this course to be really interested. It serves as an excellent introduction to the world of sports marketing. If there is something I could suggest for improvement, it would be to make the practice quizzes a little more challenging. I also would have liked to try some different design elements for the assignments rather than just plain text. Overall, it was an excellent course that was filled with interesting information and great guest speakers. Highly recommended!

por Asare O

12 de jan de 2021

Sports Marketing was a thoroughly enjoyable course. Right from the onset, the outline was engaging and very informative. Prof. Candy's Lee's approach of employing industry professionals and her own colleagues at the Northwestern is highly commendable. I liked the peer reviewed assignments on the Fan Loyalty program. I think a whole consultancy can be made out of just consulting organisations on how to develop effective loyalty programs. Thank you Northwestern and Prof. Lee


6 de abr de 2020

Really enjoyed the outline of this course. I appreciated having the lectures transcribed beneath the video so I could follow along and take notes as the professor was talking. I felt that the assignments challenged me to think and be creative. I also liked the peer review portion, so that I could see other ideas students came up with. The only thing I would say is that I wish experts in this field could also mark my assignments. Overall, an enjoyable and organized course.

por Naman A

30 de set de 2021

Amazing course for any beginner looking to get in Sports Marketing. Interviews could have been better. Sports being such a vast topic could have covered more global sports consisting of different countries on different continents. Everything was focused on Sports played in United States and not being from United states or not wanting to settle there I feel other aspects could also be covered

por Munyaradzi B G

8 de mar de 2021

The course was quite elaborate on the fundamentals of Sports Marketing. I absolutely benefitted from the practicality side of it where there were guests from the real world. The supplementary reading material is very helpful. The course needs to be updated a bit in terms of sports marketing during and post the COVID-19 era. Otherwise, great job Professor Candy.

Munyaradzi B Gwanzura


por Bethany F

7 de mai de 2020

This was a good and insightful course, especially as it gave me information about general Marketing strategies and then went in depth about how they applied to Sports.

The submissions were creative and fun.

The range of examples given was interesting.

The most interesting piece was the bonus clip around Global Sport and its political nature.

Each week had a good, manageable amount of work.

por hugues r

5 de jan de 2021

Interesting course to follow, very easy to keep up with the work and assignments. The 2 assignments were good examples introducing specific tasks of sports marketing. The course could have gone more in depth, I found the earlier chapters to be very broad. The last few chapters on the other hand are great. The instructor brings in guest speakers that give an extra value to the course.

por Renaud V

27 de jun de 2022

I​t's not always well structured. Some parts are really interesting but there is a lot of videos (interviews or interventions) that are long and not really useful. The suggested readings are good, it's essential to complete the course but now the suggested readings are sometimes a little bit old.

Whatever, I was glad to follow this Mooc, I learned a lot.


por Yaz M

30 de nov de 2020

It was really interesting, but would like to see more strategies applied, more concepts and basics that cannot be missing for someone working in sports. Interviews were interesting but maybe outline what strategies they used, for example when in the course of inbound marketing you could see web pages using all of the 3 stages with the tools applied.

por Olivia L

30 de abr de 2020

Great insight into sports marketing from professionals across the United States. I am grateful for this content provided for free across the world. Would be great to see updates (now in 2020) as the sports marketing world has changed drastically due to the digital nature in which we all now do business and operate. Thank you Northwestern University!

por Anna R

8 de jun de 2020

Sports Marketing is a well structed course with interesting speakers, two peer reviews and main focus on US sport market.

I could only wish to expand the course program more to international experience and update few web-links to suggest readings which are probably too old and do not exist.

Thank you!

por Phil B

31 de mar de 2020

Enjoyable and interesting course but uses a lot of video guest speakers, some of whom are really interesting but some of whom are a little… dry? Only two assignments required (I’d have preferred a little more) but the course also includes good suggested reading lists.

por Ga E

9 de jun de 2020

Well planned course, easy to follow and complete. It actually helped med and gave me good ideas for how to run my business. It is very orientated for the american market so if one has to give critics it would be good with som European inputs into it :)

por Jorge G

3 de jun de 2020

Completo. Trata el Marketing deportivo a nivel muy general pero las piceladas son muy útile para cualquier persona interesada.

Me parece muy interesante la metodología apoyada en los vídeos y en las tareas revisadas por otros compañeros. Enhorabuena.


12 de mai de 2020

I found this course very interesting and informative. The videos and ref. materials are very useful to learn and know about the sport marketing. Also, this course provide a reputation as delivered by the well organised university in the world.