Chevron Left
Voltar para Sports Marketing

Sports Marketing, Universidade Northwestern

4.8
22 classificações
4 avaliações

Informações sobre o curso

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Melhores avaliações

por EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

por MP

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

Filtrar por:

4 avaliações

por Esse Oladipo Ejoor

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

por Mariam Tijani

Feb 05, 2019

Absolutely amazing and interesting.

por Maria Giovanna Piva

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

por Amine Alkoum

Dec 09, 2018

Très belle formation à distance ! Je vous la recommande chaudement !