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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
12,990 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

JM

Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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201 - 225 of 4,064 Reviews for Introduction to Social Media Marketing

By Jeanette C (

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Oct 23, 2020

I learned a lot from this course. I am so impressed with setting up SMART goals that are measurable and achievable. I also learned that a company also needs to understand the customer's needs and journey. Thank you, COURSERA, DOST Philippines, and Anke! This course is extremely helpful in this digital era!

By Topher M

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May 27, 2021

I love Anke! Such a passion to share her knowledge and help others succeed! I own a small online vintage shop along with my partner, and I love how she breaks it down for the big businesses, but then also gives it how it is for the smaller guys doing it on their own!

Thank you Anke!

- Topher with The Bazaar

By Narayanan V

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Apr 22, 2021

Very Interesting Video tutorials and well structured course content for anyone to understand the basics of Social Media Marketing. I did benefit from this course and I intent to do the other 4 parts of Social Media Marketing program too so that I understand the other aspects of Social Media Marketing too.

By Katie B

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Dec 29, 2020

Very engaging class. Detailed information about the current social media landscape and how to approach it from the business side. If you are a personal user of social media and want to learn about social media for business then definitely worth spending the time to learn about the opportunities available.

By FRANCIA E C F

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Apr 26, 2021

Muchas gracias por el conocimiento que me compartieron de verdad ya tengo claro muchos conceptos que ni siquiera se me pasaba por mi mente y ya puedo hablar con mas propiedad , ya puedo identificar cual es la red social que necesito para promover mis intereses, el curso es muy bueno

gracias, mil gracias.

By Interstellar F

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Oct 18, 2023

I knew about the different social media platform but what i didn't know was what benefit each social media and depending on your goal and content will determine what platform will work best. I was enlighten about the customer journey and the SMART goal. It has put me on the right track for success.

By Nelson M

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Feb 19, 2022

Great course. Good explanations on the different topics and the quizzes are very helpful to know how much you understood. The instructors are great and it's easy to follow along. You definitely need some experience in ads manager and listen carefully if you want to achive the associate certificate.

By Nathan F

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Feb 23, 2023

I did learn a great deal in this course. It was tougher than I expected, which was a good thing. The video content is well put together and easy to follow. The quiz questions make you think and the assignments were straightforward but challenging. I thought this was a very well-put-together course.

By Mechelle L

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Mar 31, 2022

I loved this course!!! I learned an incredible amount in a short time. The course structure was amazing, helping me to move through the material easily and absorb it extremely well. Loved the teacher! She was probably the best teacher I have ever had, which made the course very pleasurable to take.

By Reginald M

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Mar 3, 2022

truth be told! ! I really enjoyed this course with all my heart. I had so much love for it, because it taught more about different landscapes of social media marketing and which platform is best suited for different business models. Now i know what's needed in order to run an online business

By Iñaki I

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Jul 19, 2022

Muy completo, aprendi a definir un publico objetivo, a entender un metodo para encontrarlo, y que metricas crear y usar para medir la efectividad del proceso. Entendi mejor como funciona el marketing, y una de sus mas lindas definiciones, " el arte y la ciencia de vender productos y servicios"

By Danny V

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Feb 28, 2021

Good foundational info on what it takes to become a social media marketer. I've learned that each platform has it's purpose for the type of social media marketing you want to do and that their are a wide variety of platforms out there that I've not explored yet that will help me in the future.

By Jon S

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Dec 11, 2020

Highly detailed content. Very good course to get you familiar with common social media accounts, and what their target audiences are. How to create a SMART goal and set your Key Performance Indicators. How to create policies in regards to employee's posting content onto social media and blogs.

By Nicole S

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Nov 7, 2020

The first course in the Social Media Marketing certification provided a lot of information, resources and hands-on experience via projects in order to prepare a person for digital marketing. I appreciate that the course had multiple ways of representing the materials and showcasing knowledge.

By Shade L

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Mar 30, 2022

I feel honoured to be a part of this Course. The Instructor is very informative and makes it easy to understand what social media marketing is all about. I highly reccomend this course to anyone who's interested in a social media marketing career. Thank you, Coursera for your amazing quality!

By Lisette L

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Nov 4, 2020

I really learned a lot! There were a lot of hands-on exercises that encouraged me to really think about what has been taught. I understood it clearly, too. Thank you so much for this! I encourage those that are thinking about whether or not to try this course, GO FOR IT. It's worth your time.

By Tayyab J

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Oct 1, 2022

"I've never completed a course like this before (remote instruction) and I cannot express how great the instructor was and the overall content of the material. I would defintely recommend this to my friends. I will be looking into taking more of these classes in the near future. Thank you!"

By Saliu Z

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Mar 26, 2021

I have been doing digital marketing the wrong way until I took this course which is an eye opener to anyone who want to advance in his/her career in digital marketing. Thanks to Anke for the wonderful course put together and made so simple to understand and practice. I really enjoyed it!!!!

By V. P

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Mar 23, 2022

After taking this course, I realized there's a lot more to Social Media Marketing than just posting things here and there on Social Media channels. I really enjoyed the instructor's style of presentation. She was thorough and broke down the content into manageable, understandable chunks.

By Vladyslav S

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May 29, 2021

I am grateful for Coursera that has given me an opportunity to have a financial aid and study this course. I believe all materials were useful and essential for my understanding of how Social Media Marketing works and why businesses need to know and apply in their work. Highly recommended!

By Lisa H

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Apr 15, 2021

This is a FANTASTIC course. It is packed with relevant information. Anke Audenaert skillfully shares her mastery to help students clearly understand this complex subject. Lessons progress step-by-step and carefully outline in detail what is needed to be an effective social media marketer.

By Carolina J

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Nov 20, 2020

Excellent course, clear, concise and with many examples and practices. Anke is a very good instructor, enthusiastic and I like the way she explains.

Excelente curso, claro, conciso y con muchos ejemplos y practicas. Anke es muy buena instructora, entusiasta y me gusta su forma de explicar.

By ABDIFATAH H A

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Feb 2, 2021

I'm abdifatah heydar from Somalia This course was really interesting. Because they started with the basics, it was really understandable fabulous. Furthermore, the assignments helped me to put the theory into practice which was really helpful to me thanks for our instructor and Facebook.

By Judy D

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Jun 16, 2022

This was a great start for anyone, but I think more so for the very reluctant social media user such as myself. I have shied away from this since it all began, but can fight it no longer. I do need to know how to use these platforms and how they work. I am actually enjoying this course!

By 林奇忠

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Apr 6, 2021

As a beginner of Social Media Marketing, the instructor's voice and tone are totally clear to understand, plus the instructor's body language makes us motivated at our learning journey.

The syllabus are well-organized and unique learning platform that i have learnt with.

Special Thanks!