This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Este curso faz parte do Certificado Profissional Marketing de mídias sociais da Meta
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Informações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Nível iniciante
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
O que você vai aprender
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Habilidades que você terá
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 6 no
Nível iniciante
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Aprox. 12 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - O que você aprenderá com este curso
4 horas para concluir
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
4 horas para concluir
15 vídeos (Total 74 mín.), 7 leituras, 3 testes
3 horas para concluir
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
3 horas para concluir
11 vídeos (Total 60 mín.), 1 leitura, 3 testes
4 horas para concluir
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
4 horas para concluir
14 vídeos (Total 91 mín.), 3 leituras, 3 testes
2 horas para concluir
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
2 horas para concluir
7 vídeos (Total 40 mín.), 1 leitura, 2 testes
Avaliações
- 5 stars89,18%
- 4 stars8,94%
- 3 stars1,17%
- 2 stars0,27%
- 1 star0,41%
Principais avaliações do SOCIAL MEDIA MANAGEMENT
por SK9 de fev de 2021
I am learning a lot about marketing on Social Media. Still working on how to set things up and best practices but this is a great course for that. looking forward to the next module.
por AM23 de set de 2020
I am so glad that I enrolled in this certification. I learnt so many new things and I really like the instructor's teaching style. I can't wait to begin the next course in this certification.
por SF3 de out de 2021
I felt I really learned a lot about social media. The instructor is an amazing person and she knows exactly how to explain, she gives a lot of examples. I recommend the course to everyone.
por AM2 de nov de 2020
I am so happy to learnt so many new things and I like the instructor teaching methodology. In this course, exercises, quizzes and reading materials are really helpful for me.
Sobre Certificado Profissional Marketing de mídias sociais da Meta
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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