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Comentários e feedback de alunos de Introduction to Social Media Analytics da instituição Universidade Emory

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Sobre o curso

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments....

Melhores avaliações

DK

14 de mar de 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

MM

11 de nov de 2017

Very useful tools presented, great explanations and perfect walk through with Excel.

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1 — 23 de 23 Avaliações para o Introduction to Social Media Analytics

por Dingoo K

15 de mar de 2019

por Phillip M

7 de jul de 2020

por billy k

22 de jul de 2020

por Zhang M

27 de fev de 2020

por Dr. M F A

20 de jun de 2020

por Aditi G

31 de jul de 2017

por Seth K

14 de fev de 2020

por Sofia G

29 de mar de 2020

por Melanie M

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por Khoder K T

30 de jan de 2021

por Sigita Ž

13 de dez de 2020

por SHARIQUE A K

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por Nicole M

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por Mónica Ö

11 de out de 2018

por Prashant

27 de fev de 2019

por Hagai N

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por Titus C

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por Siddharth S

3 de jul de 2021

por Shabnam S

26 de jun de 2020

por Scott C

18 de out de 2022

por LaShaun R

5 de jan de 2022