Informações sobre o curso
4.4
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3 avaliações
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments....
Stacks

Curso 5 de 6 no

Foundations of Marketing Analytics Programa de cursos integrados
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 11 hours to complete

Sugerido: 3 hours/week...
Comment Dots

English

Legendas: English...
Stacks

Curso 5 de 6 no

Foundations of Marketing Analytics Programa de cursos integrados
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 11 hours to complete

Sugerido: 3 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
2 horas para concluir

Basics of Social Media Listening

This module will address how to evaluate social media messaging and data....
Reading
3 vídeos (Total de 32 min), 2 leituras, 2 testes
Video3 videos
Social Media Monitoring - Part 111min
Social Media Monitoring - Part 213min
Social Media Monitoring - Part 36min
Reading2 leituras
Social Media Monitoring Versus Listening: Does it Matter?10min
Unlocking Value from Social Data10min
Quiz1 exercício prático
Module 1 - Practice Quiz10min
Week
2
Clock
2 horas para concluir

Opinion Science and Dynamics

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not....
Reading
4 vídeos (Total de 28 min), 2 leituras, 2 testes
Video4 videos
Opinion Science and Dynamics - Part 16min
Opinion Science and Dynamics - Part 26min
Opinion Science and Dynamics - Part 310min
Opinion Science and Dynamics - Part 44min
Reading2 leituras
Online Reviews Rate High for Customer Insights10min
Better Customer Insight - in Real Time10min
Quiz1 exercício prático
Practice Quiz2min
Week
3
Clock
2 horas para concluir

Crimson Hexagon Walkthrough

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions....
Reading
5 vídeos (Total de 56 min), 1 leitura, 2 testes
Video5 videos
Platforms - Part 19min
Platforms - Part 211min
Platforms - Part 39min
Platforms - Part 411min
Platforms - Part 514min
Reading1 leituras
Applications of Social Media Monitoring20min
Quiz1 exercício prático
Practice Quiz4min
Week
4
Clock
2 horas para concluir

Applying Analytics to Social Media Activity

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity....
Reading
3 leituras, 1 teste
Reading3 leituras
Exercise20min
Finding the Right Role for Social Media in Innovation10min
The Customer Profile: Your Brand’s Secret Weapon10min
4.4

Melhores avaliações

por AG•Jul 31st 2017

very good and in depth course. also enjoyed the peer graded review

Instrutores

David Schweidel

Associate Professor of Marketing
Goizueta Business School

Sobre Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

Sobre o Programa de cursos integrados Foundations of Marketing Analytics

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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