Informações sobre o curso

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comecei uma nova carreira após concluir estes cursos

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consegui um benefício significativo de carreira com este curso

33%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Árabe

Habilidades que você terá

Social Media MarketingSocial MediaBudgetPlanning

Resultados de carreira do aprendiz

50%

comecei uma nova carreira após concluir estes cursos

47%

consegui um benefício significativo de carreira com este curso

33%

recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 8 horas para completar
Inglês
Legendas: Inglês, Árabe

oferecido por

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Universidade Northwestern

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

1 hora para concluir

Capstone Project

1 hora para concluir
6 vídeos (Total 45 mín.), 3 leituras
6 videos
How You Will Build Your Social Media Marketing Strategy7min
Linked Cells in your Social Marketing Planning Worksheets2min
Your Market Planning Tool6min
Secondary Research to Start the Process17min
Defining Your Social Market9min
3 leituras
Download the Project Templates and Worksheets10min
Steps to Complete for this Unit10min
Download PDFs of the Presentation Slides10min
Semana
2

Semana 2

3 horas para concluir

Selecting a Strategy

3 horas para concluir
8 vídeos (Total 156 mín.), 2 leituras
8 videos
Selecting Your Strategy6min
Engagement Marketing10min
Nurture Marketing11min
Social IMC5min
Community Support Sites7min
March 9, 2016 Online Meetup Recording1h 1min
June 2, 2016 Online Meetup Recording45min
2 leituras
Steps to Complete for this Unit10min
52 Week Scheduling Template for Engagement Marketing10min
Semana
3

Semana 3

1 hora para concluir

Develop Your Marketing Program

1 hora para concluir
7 vídeos (Total 60 mín.), 2 leituras
7 videos
Creating Your Program's Budget7min
Finding Performance Metrics to Power Your Plan2min
Performance Funnels and KPIs10min
Marketing is Funnel Management16min
Finding Funnel Performance Metrics2min
Justifying Your Program8min
2 leituras
Steps to Complete for this Unit10min
Download a Budget and Metrics Example10min
Semana
4

Semana 4

3 horas para concluir

Complete and Submit Your Capstone Projects

3 horas para concluir
4 vídeos (Total 20 mín.), 1 leitura, 1 teste
4 videos
Social Marketing Schedule5min
Presenting Your Plan4min
Final Presentation of the Specialization6min
1 leituras
Steps to Complete for this Unit10min

Avaliações

Principais avaliações do MARKETING SOCIAL - PROJETO DE CONCLUSÃO

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Sobre Programa de cursos integrados Marketing de mídia socialMarketing de Mídia Social

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing de mídia socialMarketing de Mídia Social

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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