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Voltar para Conteúdo, publicidade e Social IMC

Comentários e feedback de alunos de Conteúdo, publicidade e Social IMC da instituição Universidade Northwestern

881 classificações
128 avaliações

Sobre o curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Melhores avaliações


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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76 — 100 de 126 Avaliações para o Conteúdo, publicidade e Social IMC

por Manish T

Jan 08, 2016

A very informative course

por amberli

Feb 13, 2020

I love this MOOC

Thanks !

por srikanth n

Jan 30, 2017

very good content

por Lisa S

Sep 05, 2016

Best course ever!

por Selin I B

Jan 16, 2016

Thanks Professor!

por Mounir R

Oct 17, 2017

Awesome Number 1

por Kayser F

Aug 20, 2020

Great training!

por Martin V

Apr 28, 2017

Very Enjoyable


Nov 30, 2016

Awesome course

por Te'-Lor W E

May 10, 2016

super helpful!

por Marat G

Feb 26, 2020

really great!

por Apichart T

Aug 19, 2017

Good Strategy

por Víctor R O L

Jul 03, 2017

Great course!

por Diane M

Sep 19, 2018

Very helpful

por yinsan

Sep 10, 2017

nice course

por Hamdy R M M G

Mar 02, 2018

great mooc

por Yauri

Jan 19, 2016


por Mahmoud R

Apr 08, 2019

very cool

por Sebastian S

Jan 11, 2016


por Ravi r s

May 02, 2020



Jul 09, 2018



Jul 02, 2018


por Gabriel G

Feb 10, 2016


por Marco

Jan 29, 2016