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Voltar para Conteúdo, publicidade e Social IMC

Comentários e feedback de alunos de Conteúdo, publicidade e Social IMC da instituição Universidade Northwestern

836 classificações
118 avaliações

Sobre o curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Melhores avaliações


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51 — 75 de {totalReviews} Avaliações para o Conteúdo, publicidade e Social IMC

por Dzenan B

Jan 06, 2016

Great course with excellent examples and materials.

por HỒ T V

Dec 24, 2019

Good course, brings a lot of useful knowledge!

por Geoffrey K

Jan 11, 2016

Extremely well explained and great teachers.

por Vay R

Dec 08, 2016

My favorite in the specialization thus far

por Mani R B

Dec 18, 2015

Nice course. Thanks to all the professors.

por irina k

Apr 22, 2019

very useful information! i learned a lot.

por Nicole P

Jun 28, 2016

Very beneficial information in this MOOC!

por Sanaz k

Apr 18, 2020

I really enjoyed contents and courses .

por Wale S

Nov 13, 2017

Best course on Marketing and Social IMC


Jul 20, 2017

Just so much excellent information.

por Ashapurna D

Jul 30, 2019

A very enlightening experience!

por Manu S

Jun 26, 2018

Amazing course ! I learnt a lot

por violet z

Jun 11, 2016

Excellent source of information

por Luis M

Feb 11, 2016

Great content...congrats Randy!

por Ronak T

May 31, 2020

Such an amazing course it was.

por Samantha S

Mar 25, 2020

Very helpful, and informative.

por Lucy C

Sep 03, 2017

this was an exciting journey

por Neda B

Jan 10, 2016

Very useful and informative.

por Elaine T

Mar 24, 2016

practical and insightful!

por Manish T

Jan 08, 2016

A very informative course

por amberli

Feb 13, 2020

I love this MOOC

Thanks !

por srikanth n

Jan 30, 2017

very good content

por Lisa S

Sep 05, 2016

Best course ever!

por Selin I B

Jan 16, 2016

Thanks Professor!

por Mounir R

Oct 17, 2017

Awesome Number 1