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Voltar para Selling to Chinese Consumers

Comentários e feedback de alunos de Selling to Chinese Consumers da instituição Universidade Chinesa de Hong Kong

226 classificações

Sobre o curso

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

Melhores avaliações


2 de abr de 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.


17 de jan de 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

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51 — 64 de 64 Avaliações para o Selling to Chinese Consumers


28 de ago de 2020

por Mauricio C

18 de fev de 2021

por LEE J

21 de jul de 2021

por Katie P

29 de dez de 2021

por Benjamín P C C

18 de abr de 2021

por Geraldine S D

22 de jun de 2021

por Gianluca L M

25 de mai de 2020

por bk t

28 de jun de 2020

por Stefan S

3 de jun de 2020

por Rodolfo M

13 de jun de 2020

por Elizabeth N C

16 de nov de 2022

por ERH

23 de nov de 2020

por Tony

3 de dez de 2019

por Alex A C

29 de mai de 2021