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Voltar para Selling to Chinese Consumers

Comentários e feedback de alunos de Selling to Chinese Consumers da instituição Universidade Chinesa de Hong Kong

198 classificações
58 avaliações

Sobre o curso

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

Melhores avaliações


2 de abr de 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.


17 de jan de 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

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51 — 60 de 60 Avaliações para o Selling to Chinese Consumers

por Katie P

29 de dez de 2021

T​his was interesting, but focuses mostly on brand image rather than the practical aspects of how to sell to Chinese customers

por Benjamín P C C

18 de abr de 2021

Es un curso muy interesante, he aprendido mucho. Aunque las tareas son poco estresantes XD

por Geraldine S D

22 de jun de 2021


por Gianluca L M

25 de mai de 2020

Interesting course, very useful!

por bk t

28 de jun de 2020

Learned more about Chinese consumers and where they may contrast in needs compared to the West. Some very enlighthening revalations. The differences between Chinese and Western consumers are at times vague and could be easier to understand if communicated in more lay words.

por Stefan S

3 de jun de 2020

Content was surprisingly okay. I am dissatisfied with the peer rating approach, which caused me to stay in this programme longer than expected due to missing revision of my submissions. It seems that it is willingly programmed with inevitable frauds.

por Rodolfo M

13 de jun de 2020

Interessante, alguns conteúdos ja um pouco ultrapassados, certificado com o logo da universidade muito pequeno

por Eike R H

23 de nov de 2020

The course was a bit superficial. A few insights were given (lay elitism, materialism, growth etc.), but I would have liked it if the course would have had more structure and more depth.

por Anus

3 de dez de 2019

the professor does not know how to pronounce the word ELITE

it is not pronounced as E-LIGHT - rerecord the videos

beyond that, asking people to design a poster is fucking stupid. beyond that, being critiqued by retards on your assignments is stupid. thanks for nothing.

por Alex A C

29 de mai de 2021

Do not enter this course