PT
17 de jan de 2018
very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
AR
5 de fev de 2018
Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!
por Syed R
•26 de nov de 2017
I like how it has a localised approach and does not depend to much on conceptual things.
por lennart r
•2 de set de 2019
Very interesting course but the peer review system is tedious because there are often insufficient assignments for me to review to pass the course
por Agnese R
•6 de fev de 2018
Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!
por Renato G
•19 de jan de 2018
Very good and applicable to real life for people willing to do business in China
por Pierre-Olivier T
•18 de jan de 2018
very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
por KWEK J Y
•11 de jun de 2021
Good overview on China consumer preference behaviours and motivation behind
por Rory B
•16 de set de 2020
Good course, learnt a lot about the Chinese way of doing business and how and why Chinese consumers buy products. The course had some great videos that were well presented (albeit some of the pronunciation was funny at time, Chinglish!) and had a lot of good visuals to make the learning easier.
por James H
•26 de out de 2022
Brilliant course, and a little more challenging than most courses on Coursera. It made it all the more better. As a marketing management student I learnt invaluable knowledge in this course that will be of benefit to my knowledge and hopefully my career one day. The course content is extremely interesting and the lectrurers are top notch. I would recommend this course to anyone with an interest in business and marketing.
por Sheng-Fu H
•25 de fev de 2018
This is a very good entry marketing class for those who would like to know how about how to enter Chinese market.
It was my first to to use peer grading system and it helps me to understand what are important elements in each assignments. It also gives me feedback from other student and it helps me to understand how my idea is perceived and valued outside classrooms.
por Beatrice K
•17 de jun de 2020
Very interesting and knowledgeable. During the course, I have learnt a lot about the thinking approach and values of the Chinese consumers. After every lesson, there was quick assignment in which I implemented the knowledge. I advice every person, who is interested in Chinese marketing to enroll.
por Amin k
•3 de abr de 2020
It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.
por Ana S R S
•25 de abr de 2021
Considero que he aprendido mucho no solo de la cultura sino también su manera de percibir algunas que no eran completamente desconocidas para mi.
por Jefferson E
•27 de abr de 2021
I have a good experience in this course, I highlight the interesting works you need present at the end of each week, I enjoy doing the works.
por Rosmery P C A
•25 de abr de 2021
me encantó aprender nuevos temas con respecto a la estrategia, antes de este curso no tenia idea de esto, espero aprender mucho mas.
por Laura P
•7 de ago de 2019
Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.
por VALERIA J Q Q
•13 de jun de 2021
Me encantó el curso, la verdad que aprendí muchísimo sobre el comportamiento del consumidor chino y sus tendencias de compras.
por Victor M V H
•18 de abr de 2021
Es muy interesante y pude aprender cosas nuevas sobre las técnicas de marketing y el comportamiento de los consumidores chinos
por Jhonny R B B
•27 de set de 2021
excellent for learning and knowing how to do a business taking into account the thinking of the Chinese population.
por Jhostin I O
•4 de jun de 2021
muy buen curso, aprendi muchos conocimientos basicos con informacion necesaria y opinion de expertos en el tema
por Christian A G S
•7 de jun de 2021
It has been a very interesting course. I've been learning a lot from this.
por gilles
•21 de mai de 2018
great course , well explained , clear and interesting interviews
por Muhammad A
•14 de abr de 2018
Excellent course to learn about Chinese consumers and China market
por Melanie M N S
•22 de set de 2021
Such an incredible way to learn more about chinese market
por yingwen J
•19 de abr de 2020
very interesting course, and very nice for new learners.
por jose m s p v
•24 de set de 2021
Buen curso , aprendí demasiado sobre el mercado chino