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Voltar para Introduction to Search Engine Optimization

Comentários e feedback de alunos de Introduction to Search Engine Optimization da instituição Universidade da Califórnia, Davis

6,906 classificações
1,874 avaliações

Sobre o curso

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!...

Melhores avaliações

9 de Ago de 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

10 de Jul de 2020

The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.

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126 — 150 de 1,843 Avaliações para o Introduction to Search Engine Optimization

por Laura J R

20 de Set de 2019

It really is necessary to do this course before you learn the actual SEO optimization. I found it very interesting and despite having knowledge of what SEO is, it gave me knowledge I would not have otherwise known which will increase my chances of being able to properly optimize a website in the future.

por vraj M

23 de Jul de 2020

i Learn so much like what should i do to rank website good not only that but also what affects ranking of website and how can i improve ranking also what i must not do while making website i understand many things from history. Really appreciate Davis for great work. Going for next 4 remaining courses.


24 de Jun de 2020

I learned about the basic principals of how Search Engines works for determining the relevancy of search quires made by the searchers and how to provide them the results that are intended by them. Also learned that what steps can be taken as an SEO to make your website filled with the great contents.

por Jessica L

15 de Abr de 2017

I've really enjoyed this course! I have learn a lot of things in the field of SEO that I didn't know at all. And for the first course of the specialization, I think it is already a lot. So, I guess that the whole will be very practical and proper to make me become a real SEO. Really eager to continue !

por Vibeke S

21 de Mai de 2017

The area of SEO is vast and complicated and ever changing. This course make you understand that, without intimidating you. Instead it inspires you and make you feel intrigued by how some of the aspects of SEO touch upon what it is to be a human being in constant search for knowledge and great stories.

por Romit N

22 de Mai de 2020

This course provides you with very thorough knowledge about SEO. also give you an outlook on career in SEO. provide interview tips and tricks. The history of the evolution of search engines was also very interesting. Overall this course is very important and helps you with your career development.

por Simran W

25 de Mai de 2020

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

por Rickey M

11 de Dez de 2018

Due to age and physical impairments, I miss things that are said and necessary for me to pass a test the first time through. I will use what I learn to benefit myself and others who may have medical issues that are worse than mine. This course does seem to be "highly informative" and helpful.

por Aamir K

24 de Ago de 2017

Just amazing stuff. A couple stuff in the lectures are still over my head but I'll just have to keep finding a way to understand it.It's Amazing! the course really useful if you want to learn CEO join to this course with full confidence.

your way makes everything possible!

Thank you Rebeka mam.

por Abhishek D

6 de Mai de 2020

I think this is the best and quick course for the Introduction to SEO. In this course, they have shared a lot of relevant content in the study material. They've suggested many videos shared by Google on Youtube. All these made me more curious to know about the topic more and more. Thank You!

por MORE S R

12 de Mai de 2020

Amazing and detailed course covering all the basic aspects of SEO right from the job opportunities to all the things that have effect on a site's ranking, penalties, the SEO practices that can harm a site as well as the practices that can help the site to be ranked better in search results.

por Michael T

11 de Mar de 2019

Very well organized and easy to understand. I've really learned a lot from these. Thank you UC Davis for making this possible and thank you Coursera for being a channel to such great courses such as this. I think I have found for myself the right career. Thank you so much and more power!!!


5 de Jul de 2020

I love this course, it gives me idea of how and where to start my career in the SEO field and give me direction and focus to learn more about SEO. I will learn again about SEO via online course and planning to start and do my portfolio after I am confident and know more about SEO. Thanks!

por Arafat H

19 de Out de 2017

A well researched and thoroughly structured course, which makes it a great learning experience for anyone interested in SEO. As a digital marketer I had to get my hands on SEO and this served me greatly as I was on zero ground before the course. Looking forward to further specializations.

por Jonathan F V

15 de Jun de 2016

Worth all the effort. Meticulously scripted to guide you through the complexities of SEO, with gentle repetition and some tough assessments that required me to go back over parts of the module until I understood it. A good system of multiple-choice questions and peer review as assessment.

por Roberta B

6 de Jun de 2020

I'm impressed by this online course - neat, informative videos with an excellent main presenter, helpful and interesting links, many of which can be immediately applied to building or maintaining a website, and questions throughout the videos to ensure the listener is actually listening!

por MD. I M

19 de Abr de 2020

E-learning can be challenging, but after this session, it was clear that most users are already well on their way to becoming experts at creating a solid learning experience. gives them the course and confidence they need to start creating and sharing their knowledge.

por Mohamad N D M

4 de Ago de 2016

This course made me realise how exciting SEO can be. I really like the fact that the course content is update with the latest technologies out there. I am also enjoying the SEO blog references and the reading material provided. Thank you for this enjoyable and fruitful experience!

por Casey D

14 de Fev de 2020

Though it only covers the basics, it covers them thoroughly. I used to think SEO was a cat-and-mouse game, accomplished through shady, spammy practices. I now see it as an encouragement to provide the best possible user experience, which is inline with Google's goals as well.

por Alfredo R

17 de Dez de 2019

Amazing course it walked us through the history and actual uses of search engines, very very complete. Amazing instructor really enjoyed her way of teaching. i hope i can keep taking courses from UC DAVIS, taking into account my experience, it was amazing. THANK YOU SO MUCH!


13 de Jul de 2020

This course was very insightful and intriguing. I have been writing content for quiet a while now but only recently started my professional freelance career ( as a content writer. I can't wait to get started with other courses within this specialization.

por Vasileios P

29 de Fev de 2016

This was an excellent introdusctory course, aimed at explaining the possible roles that an SEO professional may adapt and also provided a very good overview of the current SEO best practices.

I would definately recommend it to everyone looking for a good start in the field.

por Nancy

9 de Nov de 2020

Great Course! Ms. May thoroughly discussed the history of SEO, what it was about, how to go about doing SEO if we plan on doing it as a career. I knew nothing about SEO when I started, now I have a better idea and will no doubt be more observant when I use search engines.

por Hawa N F K

27 de Jul de 2018

Even though this is only an introductory course, it really helps in uderstanding the basic of SEO and how search engine works in a way that I never knew before. The course is also taught in way where beginners can understand, and I definitely learn a lot from this course.

por Sol L

24 de Mai de 2017

Excellent starting point to understand the world of SEO. I am complementing this lessons by subscribing to the recommended websites, and listening to SEO related podcasts. Looking forward to the next modules in this specialization. Thanks to all the instructors and staff!