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Learner Reviews & Feedback for Introduction to Google SEO by University of California, Davis

4.6
stars
9,901 ratings

About the Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!...

Top reviews

SS

Aug 9, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

KP

Oct 2, 2023

This was a very helpful introductory course which helped me to understand further areas of study I need to pursue in order to be effective in this field! Thanks UC Davis, I really enjoyed this course.

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2001 - 2025 of 2,610 Reviews for Introduction to Google SEO

By Nadeem S

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Aug 30, 2019

It was nice course but there was lot about history rather practical work. Maybe some history is necessary and useful for further and next parts of the course. I am happy and i learned something unique and extra.

Thank you very much.

By James M

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Jun 21, 2023

Solid course, although the team estimate is wildly inaccurate. It took me a little over 5 hours to complete and that's with taking notes, doing several of the discussion questions, and reading through a good chunk of the articles.

By Jill M

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Jun 18, 2018

Solid introduction to SEO landscape. Not sure if the info and supporting docs were current to 2018? I found the first two modules went very quickly and probably could be combined. The third took considerably more time to complete.

By Maria P

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Feb 8, 2019

The course was quite informative overall, considering that it is an introduction. I wish it had less carrier oriented information though since it is not valuable for everyone and since it was not part of the course's description.

By Aimilia M M

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Sep 4, 2020

I really liked the course and it was easy to understand. While I feel like I gained value I would prefer less historical overview and more practical knowledge although the reading material provided was very practical and useful.

By Daniel C

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Mar 28, 2019

El contenido esta muy bien estructurado y es bien intuitivo, aportan contenido de calidad y recursos de estudio adicionales. Por su puesto es un curso introductorio donde te guiaran a traves de tu iniciacion en el mundo del SEO.

By Nimra W

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Aug 12, 2023

I completed the Introduction to Google SEO Course, and it exceeded my expectations in every way possible. From the moment I enrolled, I was impressed with the course structure, content quality, and overall learning experience.

By Marianthi V

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Jan 24, 2021

Insightful and helpful course, that helps a person new to SEO learn about its history and some fundamental terminology. It was a bit too thorough with SEO's past and evolution, a thing that I didn't care to learn so much about.

By Brianne B

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May 11, 2023

This course was a very solid, thorough understanding of SEO history and marketing basics! I do wish it had a bit more practice in actually doing keyword research - hopefully that comes in the next course in the specialization!

By Michael P

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Nov 4, 2020

Great overview and introduction. Easy to follow. The quizzes help to focus attention.

Good to see the links to external reference material, though some are a little outdated by now (mostly 2012-2015, now more than 5 years old.

By Ganga P

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Aug 8, 2020

This course is a gem lfor people like me who wants to build a career in content writing as well as through blogging but lacks the fundamentals. I wish to complete all the upcoming 4 courses of this topic by COURSERA!!!!!!!!!

By Abhishek M

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Feb 24, 2016

This course was encouraging and well structured. Thanks a lot!!

One less star, because the way lecture has been delivered could have been more conversational instead of one way. Like the way Udacity delivers.

Plz don't mind :P

By Marija S S

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Jan 25, 2023

A great way to get into SEO, but I am not sure complete beginners would entirely benefit from the course.

I enjoyed both videos and reading assignments, and I find the selection of topics perfect. Would love to see a sequel!

By Jagtap T N

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Apr 26, 2020

It was very good and course material was also good .Proper balance between videos and course materials. Introduction part and information about jobs in this field was helpful. It was great to study history of google search.

By Liva B

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Apr 13, 2022

Information is unevenly distributed over the weeks. There seems to be a lack of information in the training materials of the week 4 (video Creating Your Ideal Buyers Persona ends unfinished). Overall an interesting course.

By Benjamin L

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Jul 9, 2020

Good overview, but very much just an introduction. You get a general idea of how SEO works(and how it used to work), but it's not the most actionable knowledge. Hopefully, those things are covered in the following courses.

By Pablo B

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Sep 4, 2019

The content is pretty good. Although the videos should have a better balance between narration and on-screen text. Having long text content and narration can be distracting sometimes.

Overall, very complete and detailed.

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By Isabel A

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Oct 30, 2020

It was a great course that provided key discussions on the basic elements of SEO. It's perfect for beginners but also helpful for those who have been practicing SEO for a while but didn't necessarily have formal training.

By Anastasia F

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Jan 16, 2018

It introduces SEO generals. Shortly and broadly points to some aspects of SEO field. There are some interesting articles and videos linked to study blocks. I would take it again after learning more about specifics of SEO.

By Mary H

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Sep 18, 2023

I thought the content of the course was strong and relevant. My only critique is that several of the quiz's asked questions that were not covered in the course. As a result, I had to do outside research to complete them.

By Emily K

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Feb 22, 2021

Excellent intro to SEO, with clear, well organized videos and good supplemental reading material. I have a much better understanding of what SEO is and how to optimize websites. I will never look at a website the same!

By Kiran S

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Oct 10, 2020

It's good for the new bloggers who want to grab some information regarding how to rank their blog on top among other competitors by following proper techniques and Google algorithms works. Thanks a lot for this course.

By Sibbir R

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Apr 16, 2020

I feel like this course is more theoretical and features a less hands-on approach. nevertheless, the course materials provided are great and very useful. I look forward to more practical lessons in the upcoming course.

By Gian T

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Feb 24, 2020

Great Introductory course! Learned the history and advancement of SEO, and things that contributes to it. It would have been 5 stars if lingos / technical terms were briefly described. (eg. Anchor text,Web-copy,etc)

By Hillary G

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Aug 17, 2017

Fantastic course for absolute beginners! I kept wondering, though, at the rate of speed the instructor was saying these new algorithms were released, what has changed in the two years since this series was recorded!