Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
Este curso faz parte do Programa de cursos integrados Digital Advertising Strategy
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Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Search Basics
Google's Take on Auction Ads
Google's Take on Bidding, Audiences, and Tools
Google Ads Campaigns
Avaliações
- 5 stars70,73%
- 4 stars14,63%
- 3 stars7,31%
- 2 stars6,09%
- 1 star1,21%
Principais avaliações do SEARCH ADVERTISING
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Very informative and practical examples were very valuable + google certification is a plus.
Practical, applies to actually employing these skills for business. Highly recommend!
Great Learning Experience from Coursera.I would love to more courses here
Sobre Programa de cursos integrados Digital Advertising Strategy

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