This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale.
Este curso faz parte do Certificado Profissional Representante de vendas do HubSpot
oferecido por


Informações sobre o curso
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessO que você vai aprender
How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale
Habilidades que você terá
- Customer Relationship Management (CRM)
- Content Creation
- Customer Success
- Sales
- Sales Enablement
Learners don't need to have any experience in sales, but should have basic internet navigation skills and be eager to participate.
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Adopting a Sales Enablement Mentality
Managing for Sales Enablement
Making the Connection with Your Buyer
Using Content as a Sales Tool
Sobre Certificado Profissional Representante de vendas do HubSpot

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