What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
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Removing Barriers to Change
Universidade da PensilvâniaInformações sobre o curso
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Nível iniciante
Aprox. 6 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 6 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - O que você aprenderá com este curso
1 hora para concluir
Module 1 - The Challenge of Change
In this module, we’ll begin by identifying the challenges of change and by defining what the Status Quo Bias is. You’ll weigh the advantages and disadvantages of change, and understand the right balance between potential gains and losses to overcome loss aversion. You’ll learn about the
1 hora para concluir
3 vídeos (Total 19 mín.), 1 leitura, 1 teste
1 leituras
Module 1 Lecture Slides10min
1 exercício prático
Module 1 Quiz30min
1 hora para concluir
Module 2 - Removing Reactance and Endowment
In this module, you’ll examine why warnings backfire, and learn how to ease the Endowment Effect to accomplish your goals. By analyzing the case studies of Procter & Gamble’s Tide Pods and the Arden House Experiments, you’ll be able to identify the process in which warnings become recommendations and the importance of agency and control for people. You’ll learn about successful strategies that allow for more agency in change — and through analyzing real-life examples, you'll discover how easing the Endowment Effect will help others let go of the attachment to the status quo. By the end of this module, you’ll learn effective strategies for surfacing the cost of inaction and framing new things as old, plus you'll be able to encourage others to change with more agency.
1 hora para concluir
9 vídeos (Total 47 mín.), 1 leitura, 1 teste
9 videos
Need for Freedom and Autonomy4min
Provide a Menu3min
Ask, Don't Tell4min
Highlight a Gap8min
Endowment - Staying Put Feels Costless4min
Surface the Cost of Inaction6min
Burn the Ships5min
Frame New Things as Old4min
1 leituras
Module 2 Lecture Slides10min
1 exercício prático
Module 2 Quiz30min
2 horas para concluir
Module 3 - Overcoming Confirmation Bias and Uncertainty
This module was designed to help you analyze the elements of distance and uncertainty in barriers to change and how to overcome them. By discussing examples of political polarization and Confirmation Bias, you’ll distinguish between the zone of acceptance and region of rejection, and assess strategies such as finding the movable middle and finding an unsticking point. You’ll explore the cost of uncertainty and analyze the strategies of Zappos, Acura, and Kia to evaluate best practices on lowering upfront costs. By the end of this module, you’ll be able to employ a toolbox of approaches to overcome elements of distance and uncertainty in change, and be prepared to bring the right persuasive skills to any situation.
2 horas para concluir
10 vídeos (Total 69 mín.), 1 leitura, 1 teste
10 videos
Confirmation Bias6min
The Movable Middle6min
Ask for Less6min
Switch the Field to Find an Unsticking Point7min
Uncertainty - Easier to Try, More Likely to Buy7min
Harness Freemium10min
Shrink Upfront Costs8min
Drive Discovery4min
Make it Reversible7min
1 leituras
Module 3 Lecture Slides10min
1 exercício prático
Module 3 Quiz30min
1 hora para concluir
Module 4 - The Importance of Corroborating Evidence
In this module, you’ll examine the importance of corroborating evidence and choosing the right strategy for different segments of people and businesses. By looking at examples of the translation problem, you’ll gain a better understanding of the need for more proof and how concentration increases impact. Through the analogy of the sprinkler and fire hose strategies, you’ll discuss how to find the right balance of methods and where to spend your resources, depending on how strong the attitude for change is in a given group of individuals. By the end of this module, you’ll have a deeper understanding of all of the elements of barriers to change, plus you'll be able to strategize on how to best mitigate them to allow for greater changes within yourself and your organization.
1 hora para concluir
5 vídeos (Total 24 mín.), 1 leitura, 1 teste
5 videos
Who Else to Involve3min
When to Space Corroborative Evidence Over Time2min
How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale6min
Course Conclusion5min
1 leituras
Module 4 Lecture Slides10min
1 exercício prático
Module 4 Quiz30min
Avaliações
Principais avaliações do REMOVING BARRIERS TO CHANGE
por GB14 de Set de 2020
A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.
por NK17 de Ago de 2020
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
por CB17 de Nov de 2020
Appreciate the introduction of a framework to look at the barriers to change and also ways to remove these barriers. Also love the many examples provided.
por SM20 de Dez de 2020
A lot of interesting points were explained by the instructor in an easy to understand and implement way. Very helpful and informative course.
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