Tecnológico de Monterrey

Las redes sociales en acción

This course is part of Marketing con Redes Sociales Specialization

Taught in Spanish

José Antonio Cano Chambonnet
María de los Angeles Ramos Solano

Instructors: José Antonio Cano Chambonnet

25,275 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(712 reviews)

|

99%

14 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(712 reviews)

|

99%

14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

En este módulo conocerás cómo establecer los objetivos para llevar a cabo una campaña con redes sociales y de qué manera están conectados con las actividades comerciales clave de la marca para que generen resultados. Sabrás cómo implementar un mecanismo de escucha para validar el éxito de la campaña, establecer métricas y analizar los resultados.

What's included

1 video2 readings

A través de este módulo podrás aprender cómo establecer objetivos que manifiesten lo que quieres lograr y cómo medir que realmente se logró lo que te hayas propuesto.

What's included

8 videos4 readings4 quizzes

En este módulo podrás revisar las diferentes actividades que se deben desarrollar para poner en marcha una estrategia en redes sociales.

What's included

9 videos3 readings4 quizzes1 discussion prompt

A través de este módulo podrás conocer cuáles son los recursos que se requieren definir para el desarrollo de una estrategia en redes sociales y evaluar cuándo es adecuado usar una agencia y cuándo recursos internos.

What's included

3 videos2 readings4 quizzes

En este módulo podrás conocer los indicadores clave de rendimiento que se pueden medir para evaluar el éxito de un programa de medios sociales, así como las herramientas que puedes utilizar.

What's included

9 videos3 readings4 quizzes

Instructors

Instructor ratings
4.7 (138 ratings)
José Antonio Cano Chambonnet
Tecnológico de Monterrey
7 Courses112,456 learners
María de los Angeles Ramos Solano
Tecnológico de Monterrey
7 Courses112,456 learners

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Showing 3 of 712

4.6

712 reviews

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    18.39%

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    1.12%

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    1.12%

DC
5

Reviewed on Dec 21, 2020

HC
5

Reviewed on May 12, 2021

MM
5

Reviewed on Sep 19, 2020

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