Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Este curso faz parte do Programa de cursos integrados Real-World Product Management
oferecido por
Programa de cursos integrados Real-World Product ManagementAdvancing Women in ProductInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês
O que você vai aprender
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Habilidades que você terá
Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês
oferecido por
Advancing Women in Product
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Programa - O que você aprenderá com este curso
4 horas para concluir
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIP, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
4 horas para concluir
15 vídeos (Total 73 mín.)
15 videos
Thank You!11s
Nancy Ranks Roadmaps6min
Nancy Rates More Product Roadmaps5min
Reading Public Roadmaps and Symbols6min
Parting Thought44s
Veronica Pinchin 1 How to Lead a Product Organization4min
Veronica Pinchin 2 Product Vision vs. Product Roadmap5min
Veronica Pinchin 3 How Product Roadmaps Evolve7min
Veronica Pinchin 4 Managing Demands to Change Your Roadmap5min
Why Giants Fall5min
How PMs Execute OODA Loops5min
Attack Your Backlog with Velocity7min
Track Your Velocity Over Time3min
Parting Thought38s
3 exercícios práticos
Envision This30min
Navigate a Product Roadmap30min
Observe. Orient. Decide. Answer.30min
5 horas para concluir
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
5 horas para concluir
16 vídeos (Total 83 mín.), 2 leituras, 5 testes
16 videos
Google-style OKRs6min
Facebook-style North Stars3min
Kate Zhang 1 Effective Analytics4min
Kate Zhang 2 How to Work with KPIs Part 16min
Kate Zhang 3 How to Work with KPIs Part 24min
Experiment Elements 1-510min
Experiment Elements 6-73min
Famous A/B Tests4min
Net Promoter Score (NPS)6min
NPS-Based Product Strategy7min
CSAT and CES5min
Parting Thought22s
Barkha Saxena 1 How PMs Lead Data Scientists6min
Barkha Saxena 2 How to Run Experiments4min
Barkha Saxena 3 Eurika Moments6min
2 leituras
Review Microsoft & Google KPIs30min
Nancy's Picks for Statistical Calculators5min
3 exercícios práticos
PM the Key Performance of These Indicators30min
Lies, More Lies, and Statistics30min
NPS® is a Registered Trademark of Bain & Co.30min
5 horas para concluir
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
5 horas para concluir
14 vídeos (Total 71 mín.), 1 leitura, 5 testes
14 videos
Addicting Your Customers 16min
Addicting Your Customers 27min
Addicting Your Customers 33min
Loyalty & Churn5min
Monetizing the Customer Journey5min
Advanced Pricing Techniques 18min
Advanced Pricing Techniques 26min
Price Vocabularies1min
Understand Your Financials8min
Value Your Business6min
How People Manipulate Financials2min
Reflect & Review30s
Congratulations!12s
1 leituras
Please Review Our Course & Specialization5min
3 exercícios práticos
PM H&M's Operations in 74 Countries30min
Customers Vote with Their Wallets30min
Are Microsoft's Financials All That Different from a Dating App's?30min
Avaliações
Principais avaliações do THE BUSINESS OF PRODUCT MANAGEMENT II
por PR22 de Set de 2020
Running startup is tough. All the lessons covered here gave me valuable insights on where I am going wrong and how can I improve. Thanks
por BK30 de Set de 2020
Loved all the topics and very relevant to practical product management.
por GG14 de Set de 2020
How can you improve on perfection? With this course.
Sobre Programa de cursos integrados Real-World Product Management
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
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