2.4 Franchising

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Do curso por Universidade de Ciência e Tecnologia de Hong Kong
Protecting Business Innovations via Strategy
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Universidade de Ciência e Tecnologia de Hong Kong
2 ratings
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Move Fast or Get Passed
Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

Conheça os instrutores

  •  Theodore Henry King CLARK
    Theodore Henry King CLARK
    Associate Professor
    Information Systems, Business Statistics and Operations Management Department