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Voltar para Positioning: What you need for a successful Marketing Strategy

Comentários e feedback de alunos de Positioning: What you need for a successful Marketing Strategy da instituição IE Business SchoolIE Business School

671 classificações
143 avaliações

Sobre o curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Melhores avaliações


Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 — 75 de 140 Avaliações para o Positioning: What you need for a successful Marketing Strategy

por Abhijit D

May 26, 2020

thank you for this course . great content

por rakesh s

Sep 24, 2018

very good course to learn. Good insights

por Apurva V

Oct 26, 2018

Good Detailed & very informative course

por Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

por AzeemImam

May 20, 2018

Great course and learning source.

por ciro

Jul 23, 2019

Very good content and process

por Natasha T

Nov 19, 2016

Great course for marketers!

por Dr. S A

May 13, 2020

Increase conceptual Skills

por Sushil K

Oct 07, 2018

excellent course

por charles t

Feb 24, 2018

fantastic course

por José L O E

May 05, 2020

very insightful


Apr 09, 2020

Extremely good!


Sep 07, 2020

Good learning.

por Bernardo R

Oct 29, 2017

Great content!

por Nhat Q L

Feb 03, 2019

Great course!

por Shashavalli P

Oct 05, 2018

Good course

por MS. C J A C

Jun 17, 2020


por Ajay s

Mar 27, 2018

very good

por Nirvan A

Sep 08, 2020


por Prashant S

May 28, 2019



Aug 04, 2020


por Maradona S

Oct 08, 2018


por Chozha D

Sep 29, 2018


por Prashant N

Aug 30, 2018


por Ravishankar J

Apr 09, 2018