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Voltar para Positioning: What you need for a successful Marketing Strategy

Comentários e feedback de alunos de Positioning: What you need for a successful Marketing Strategy da instituição IE Business SchoolIE Business School

436 classificações
96 avaliações

Sobre o curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Melhores avaliações


Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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26 — 50 de {totalReviews} Avaliações para o Positioning: What you need for a successful Marketing Strategy


Jul 18, 2016

Great course! Wonderful learning experience! Would strongly recommend!! :)

por JOHN P B

Jun 24, 2019

This is an amazing course which is quite interesting and informative.

por Sthepanie P

Sep 09, 2019

Course material is straightforward and simple. Really learned a lot.

por Karlanie B

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

por Oscar C

Dec 24, 2019

Me agrado mucho el curso y con los conceptos claros y directos.

por Ana R P

Mar 06, 2018

Thank you so much to the instructor for instructing Ana Pelayo.

por Derek D K

Jun 30, 2019

With each course I am building on Marketing fundamentals

por Kamile K

Dec 13, 2019

Great, detailed course, very well structured. Loved it!


Jun 12, 2019

it's really new experience for me . it'really good

por Sankar A

Mar 11, 2018

Very Good and useful Program guiding the s

por rakesh s

Sep 24, 2018

very good course to learn. Good insights

por Apurva V

Oct 26, 2018

Good Detailed & very informative course

por Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

por AzeemImam

May 20, 2018

Great course and learning source.

por ciro

Jul 23, 2019

Very good content and process

por Natasha T

Nov 19, 2016

Great course for marketers!

por Sushil K

Oct 07, 2018

excellent course

por charles t

Feb 24, 2018

fantastic course

por Bernardo R

Oct 29, 2017

Great content!

por Nhat Q L

Feb 03, 2019

Great course!

por Shashavalli P

Oct 05, 2018

Good course

por Ajay s

Mar 27, 2018

very good

por Prashant S

May 28, 2019


por Maradona S

Oct 08, 2018


por Chozha D

Sep 29, 2018