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Voltar para Positioning: What you need for a successful Marketing Strategy

Comentários e feedback de alunos de Positioning: What you need for a successful Marketing Strategy da instituição IE Business SchoolIE Business School

4.5
estrelas
736 classificações
157 avaliações

Sobre o curso

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Melhores avaliações

NK
20 de Dez de 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO
7 de Fev de 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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76 — 100 de 154 Avaliações para o Positioning: What you need for a successful Marketing Strategy

por SRIJAN D

9 de Abr de 2020

Extremely good!

por SANDEEP K

7 de Set de 2020

Good learning.

por Bernardo R

29 de Out de 2017

Great content!

por Nhat Q L

3 de Fev de 2019

Great course!

por ABU S M

25 de Set de 2020

nice course

por Shashavalli P

5 de Out de 2018

Good course

por Baldev P

25 de Jan de 2021

Excellent

por Apurbo D

31 de Dez de 2020

Excellent

por MS. C J A C

17 de Jun de 2020

Excellent

por Ajay s

27 de Mar de 2018

very good

por Nirvan A

8 de Set de 2020

Awesome

por Prashant S

28 de Mai de 2019

Compac

por SASANKA S

22 de Out de 2020

good

por Roopa s

19 de Out de 2020

Good

por �SADHARAN G

4 de Ago de 2020

good

por Maradona S

8 de Out de 2018

Good

por Chozha D

29 de Set de 2018

g

por Prashant N

30 de Ago de 2018

V

por Ravishankar J

9 de Abr de 2018

V

por abhilekh

2 de Abr de 2018

i

por Chandrasekar D

31 de Mar de 2018

E

por Suriyaprakash M

28 de Mar de 2018

G

por Kesavarajan P

22 de Mar de 2018

T

por Sebastian S

31 de Ago de 2017

I

por Guzal M

3 de Jun de 2018

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non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.