1.4 Market environment analysis: Collaborators, Competitors and Company

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Do curso por IE Business SchoolIE Business School
Positioning: What you need for a successful Marketing Strategy
222 ratings
IE Business SchoolIE Business School
222 ratings
Curso 2 de 5 em Specialization Marketing Strategy
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Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Conheça os instrutores

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing