1.4 Market environment analysis: Collaborators, Competitors and Company

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Positioning: What you need for a successful Marketing Strategy
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IE Business SchoolIE Business School
222 ratings
Curso 2 de 5 em Specialization Marketing Strategy
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Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Conheça os instrutores

  • Ignacio Gafo
    Ignacio Gafo