Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Espanhol

Resultados de carreira do aprendiz

20%

comecei uma nova carreira após concluir estes cursos

12%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Espanhol

Instrutores

oferecido por

Logotipo de Universidade de MinnesotaUniversidade de Minnesota

Universidade de MinnesotaUniversidade de Minnesota

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up91%(1,527 classificações)Info
Semana
1

Semana 1

2 horas para concluir

The Pharmaceutical Industry: Bench Science to Bedside

2 horas para concluir
12 vídeos (Total 66 mín.)
12 videos
Meet Steve Parente (or "My Five Hats")5min
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4min
1.1.1 Pharmaceuticals: From Bench to Bedside5min
1.1.2 Pharmaceutical Industry: Drug Development Challenges3min
1.1.3 Pharmaceutical Industry: Intellectual Property7min
1.2.1 Pharmaceutical Industry: Food & Drug Administration3min
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44min
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6min
1.3.1 Pharmaceutical Reimbursement: US Market5min
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5min
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7min
4 exercícios práticos
Pharma Bench Science10min
Pharma Regulatory10min
Pharma Reimbursement10min
The Pharmaceutical Industry: Bench Science to Bedside20min
Semana
2

Semana 2

4 horas para concluir

Pharmaceutical Market Deployment & Management

4 horas para concluir
9 vídeos (Total 69 mín.)
9 videos
2.1.2 Who are your Customers?4min
2.1.3 Who or what Influences your Customer?9min
2.2.1 Early Competitors in Brand Space10min
2.2.2 Global Space Competitors9min
2.2.3 Generic and Over the Counter (OTC)5min
2.3.1 Trends in Cancer Drugs5min
2.3.2 British Criteria for Cancer Drug Payment6min
2.3.3 U.S. Criteria for Cancer Drug Payment7min
3 exercícios práticos
Pharma Marketing Plan10min
Pharma Competitor Analysis10min
UK vs. US Policy for Cancer Drugs10min
Semana
3

Semana 3

2 horas para concluir

The Medical Device Industry: Bench Science to Bedside

2 horas para concluir
9 vídeos (Total 48 mín.)
9 videos
3.1.2 Device Failure5min
3.1.3 Medical Device and Pharma Convergence4min
3.2.1 Reimbursement Coding3min
3.2.2 Payment to Healthcare Providers4min
3.2.3 Medical Device Industry: Reimbursement Strategy4min
3.3.1 U.S. Device Public Reimbursement6min
3.3.2 U.S. Device Private Insurer Reimbursement5min
3.3.3 Medical Device Reimbursement Outside U.S.5min
4 exercícios práticos
Medical Device Innovation10min
Medical Device Regulatory10min
Device Reimbursement10min
Medical Device Bench Science to Bedside20min
Semana
4

Semana 4

2 horas para concluir

Medical Device Market Deployment & Management

2 horas para concluir
10 vídeos (Total 60 mín.)
10 videos
4.1.1 Medical Device Industry: Market Space6min
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6min
4.1.3 Medical Device Industry: Global Partnerships6min
4.2.1 Medical Device: Device Competitor Analysis5min
4.2.2 Medical Device: Global Competitor Analysis3min
4.2.3 The 510k: Friend or Foe?6min
4.3.1 Go to Market6min
4.3.2 Managing Market Share7min
4.3.3 Keeping the Product Fresh and Safe in the Long Run7min
4 exercícios práticos
Device Market Plan10min
Device Competitor Analysis10min
Device Sales & Risk10min
Device Market Deployment & Management20min

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Sobre Programa de cursos integrados O mercado da área da saúde

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
O mercado da área da saúde

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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