This course in the Healthcare Marketplace specialization gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of the strategy deployed for pricing drugs and new technologies as well as the market sizing exercise to identify where future research and development investments should be made.
Este curso faz parte do Programa de cursos integrados O mercado da área da saúde
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Programa de cursos integrados O mercado da área da saúdeUniversidade de MinnesotaUniversidade de MinnesotaInformações sobre o curso
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Tenha o certificado após a conclusão
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Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Espanhol
Resultados de carreira do aprendiz
20%
comecei uma nova carreira após concluir estes cursos
12%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Espanhol
oferecido por
Universidade de MinnesotaUniversidade de Minnesota
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
Programa - O que você aprenderá com este curso
2 horas para concluir
The Pharmaceutical Industry: Bench Science to Bedside
In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives.
2 horas para concluir
12 vídeos (Total 66 mín.)
12 videos
Meet Steve Parente (or "My Five Hats")5min
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4min
1.1.1 Pharmaceuticals: From Bench to Bedside5min
1.1.2 Pharmaceutical Industry: Drug Development Challenges3min
1.1.3 Pharmaceutical Industry: Intellectual Property7min
1.2.1 Pharmaceutical Industry: Food & Drug Administration3min
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44min
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6min
1.3.1 Pharmaceutical Reimbursement: US Market5min
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5min
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7min
4 exercícios práticos
Pharma Bench Science10min
Pharma Regulatory10min
Pharma Reimbursement10min
The Pharmaceutical Industry: Bench Science to Bedside20min
4 horas para concluir
Pharmaceutical Market Deployment & Management
In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
4 horas para concluir
9 vídeos (Total 69 mín.)
9 videos
2.1.2 Who are your Customers?4min
2.1.3 Who or what Influences your Customer?9min
2.2.1 Early Competitors in Brand Space10min
2.2.2 Global Space Competitors9min
2.2.3 Generic and Over the Counter (OTC)5min
2.3.1 Trends in Cancer Drugs5min
2.3.2 British Criteria for Cancer Drug Payment6min
2.3.3 U.S. Criteria for Cancer Drug Payment7min
3 exercícios práticos
Pharma Marketing Plan10min
Pharma Competitor Analysis10min
UK vs. US Policy for Cancer Drugs10min
2 horas para concluir
The Medical Device Industry: Bench Science to Bedside
In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives.
2 horas para concluir
9 vídeos (Total 48 mín.)
9 videos
3.1.2 Device Failure5min
3.1.3 Medical Device and Pharma Convergence4min
3.2.1 Reimbursement Coding3min
3.2.2 Payment to Healthcare Providers4min
3.2.3 Medical Device Industry: Reimbursement Strategy4min
3.3.1 U.S. Device Public Reimbursement6min
3.3.2 U.S. Device Private Insurer Reimbursement5min
3.3.3 Medical Device Reimbursement Outside U.S.5min
4 exercícios práticos
Medical Device Innovation10min
Medical Device Regulatory10min
Device Reimbursement10min
Medical Device Bench Science to Bedside20min
2 horas para concluir
Medical Device Market Deployment & Management
In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project.
2 horas para concluir
10 vídeos (Total 60 mín.)
10 videos
4.1.1 Medical Device Industry: Market Space6min
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6min
4.1.3 Medical Device Industry: Global Partnerships6min
4.2.1 Medical Device: Device Competitor Analysis5min
4.2.2 Medical Device: Global Competitor Analysis3min
4.2.3 The 510k: Friend or Foe?6min
4.3.1 Go to Market6min
4.3.2 Managing Market Share7min
4.3.3 Keeping the Product Fresh and Safe in the Long Run7min
4 exercícios práticos
Device Market Plan10min
Device Competitor Analysis10min
Device Sales & Risk10min
Device Market Deployment & Management20min
Avaliações
Principais avaliações do PHARMACEUTICAL AND MEDICAL DEVICE INNOVATIONS
por MR21 de Out de 2016
This is a very good course for Pharmaceutical and Medical devices. However, the course was not stand-alone; I had to take google occasionaly. Thanks for the course. Greetings\n\nMubashar Rehman
por BK14 de Jul de 2017
Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.
por JV18 de Mar de 2018
Really helpful, I thought the assignment could have used a bit more concrete applied knowledge instead of just using a search engine to research a drug with provided links.
por AA23 de Jun de 2016
Good in general. a little boring and not really have competitor analysis. They had the worse lectures about the competitor analysis for medical device lectures!
Sobre Programa de cursos integrados O mercado da área da saúde
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
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