What is persuasion?

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From the course by National University of Singapore
Engaging in Persuasive and Credible Communication
27 ratings
National University of Singapore

Engaging in Persuasive and Credible Communication

27 ratings
Course 3 of 5 in the Specialization Effective Communication in the Globalised Workplace
From the lesson
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.

Meet the Instructors

  • Derrick Ng
    Derrick Ng

    Centre for English Language Communication
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