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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

4.4
stars
8,594 ratings

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews

OS

Jun 22, 2021

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.

SI

Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

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1826 - 1850 of 2,605 Reviews for Introduction to Personal Branding

By Valeriy

•

Feb 7, 2021

This was the first course about the personal branding which includes all required information without meaningless marketing stuff like "build your brand in three days" courses suggest.

Only one thing: the course does not include much of information about the actual typical scenarios of how to manage mean people feedback (haters). I think that would be a nice info for the reputation management block.

By Morgan H

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Nov 19, 2020

I liked it and it was very informative - a lot of work was placed on the student in regards to Branding. Good for getting your head clear in regards to what you want, guides you through every step very well. But in regard to actual information that is provided, and not found on your own through self-reflection, not much is provided besides what aids the student in the self-reflection process.

By Jonathan S

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Dec 17, 2019

This introduction to personal branding is really good for me because I have not much knowledge about personal branding in the first place. After finishing this course, I would not say I became very knowledgable in personal branding, but I have increased awareness about the importance of personal branding for sure, and I think that is the main value of this "Introduction" to Personal Branding

By Nidhi R

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Jan 14, 2016

Some very valuable learnings from this relatively easier course. I'll be taking my personal brand way more seriously now and with some concrete ideas I got from this course.

Could have been 5 star if there was a bit more depth to the course. The 1-on-1 on twitter was not really needed. If someone can find out about coursera, then not knowing how to use twitter was far fetched possibility.

By Peter R

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Mar 31, 2016

Kimberley is a wonderful instructor keeping the student engaged with her wonderful personality and wit. The information is well suited to someone with very limited experience in personal branding and social media. Having said that, the information is clear and concise and worth the time for someone with more experience just to make sure they haven't missed a little gem of knowledge.

By Xaveria C W

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Sep 27, 2020

Thank you so much for giving this course, the first 2 weeks are very helpful to me, but for someone who came from a younger generation (I'm currently 19), and also a dancer who have spent lots and lots of time on social media, the last 3 weeks are not very insightful to me since I already got most of those nailed down from research and experience. But overall, great presentation!

By Daniel Z

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Jun 8, 2021

Es un muy buen curso, sin embargo, está supremamente desactualizado, cosa que en materia de Personal Branding, simplemente no puede ser, puesto que el crecimiento y el saber venderse siempre van ligados a las últimas tendencias y tecnologías. Me parecería muy interesante actualizarlo, puesto que ya ofrece nociones útiles para el desarrollo y podría tener un grandísimo potencial.

By Douglas B

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Jun 24, 2017

Good selection of topics and building blocks to create a personal brand, keeping the length of the course manageable. I wish I would have seen more concrete examples of personal brands available out there, analyzed throughout the course, or even perhaps some interviews from people sharing their experience. I recommend the course for those planning to create their own brand.

By Nicole C

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Jun 11, 2020

Kimberly is a really great instructor! A lot of the information is relevant and the exercises are valuable. But the content (as of June 2020) was out-of-date. The articles and guides shared are from 2012-2015 so some of the current trends are a bit different now. But all around good content! Just make sure to do your own research on current market trends.

By Gabriel H

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Apr 20, 2020

This was fine for a high-level overview! Kimberly did a great job of keeping the course relaxed and easy to follow. In the future, I think more tactical advice (e.g., this is what a great LinkedIn profile looks like) and less tool overview (e.g., overview of Twitter and how to use it) would be great and more aligned to the scope of this course.

By burak o

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Aug 25, 2020

It gives a nice introduction to Personal Branding, which i was looking forward to get insights for some time now. I would definitely look for more resources about details on this topic. Course needs some updates, since 5 years lots change in the internet and social platforms. Kimberley is a great instructor and her courses are worth listening.

By Muneeb S

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Aug 8, 2020

A good introduction to the key ideas of personal branding. Learned some useful concepts, especially related to Reputation management. On the negative side, the course is a bit dated and some of the contents especially related to social media can be updated. Overall it gave me some useful hints to reflect on regarding my personal branding

By Maitee N A

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Dec 4, 2022

It would have been 5 but the information on the last two weeks is outdated and didn't provide great information. If the sections on social media and security were updated, then it would a 5 out of 5. It does provide great information and insight on starting out with your personal brand and getting the right people around you.

By Deian B

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Apr 22, 2020

I thought this was a great intro to what branding is and allows one to really gauge their interest in this field. I think the lack of coursework required here made it hard to want to do more digging in connection to the class, but it definitely defined and raised my interest for branding. Great teaching from the instructor.

By Stephen P

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Apr 9, 2020

While I do think that the course was very basic, there was a lot of key nuggets that helped me see things differently about personal branding. The supporting content was also quite relevant and I definitely would come back and review the lectures and readings as I want to ensure I continue to put these things into practice.

By D D

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Jun 27, 2018

I really enjoyed this course. Kimberely is a great instructor and kept the content informative and engaging at every step of the way. For someone such as myself this subject can seem a little daunting but I found everything easy to digest and feel like it has provided me with a springboard to improve my future endeavours.

By αγγελος κ

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Mar 28, 2018

A wide and engaging view of personal branding and social media platforms, the videos are informative and well presented and the readings -assignements quite usefull. I personally would like more detail for increasing visiting rates (seo) or security of personal data (alerts, etc), things that were covered in general.

By Rachel K

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Jun 20, 2018

Great course full of helpful information. Some of it (for example the how to use twitter lesson) was not something I personally needed but I'm sure others might. There are some articles and podcasts included with the lessons that really elevate the learning in this course. Overall, I learned a lot and I enjoyed it.

By Beth W W

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Nov 15, 2018

Energetic and passionate instructor. Really focused me to give some thought to my words, my brand and my mission statement. Love the information on the Board of Directors. Some of the content needs to be updated— Twitter. I realize I our world works at a faster than normal pace. Thank you coursera and UVA.

By Ludving A C F

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May 4, 2020

I think is a good way to open your mind and understand the main concepts of a Personal branding, but, some articles and reviews can be updated (in this digital world, some things had changed and now there is a new perspective on social media). But in the end I loved the class it was really helpful for me.

By Kapil G

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May 3, 2020

The course was really helpful in learning the Personal Branding. It majorly everything an individual needs to present him or her as a brand to the World. The course share set of amazing concepts, which not only keeps you engaged though out the process but also, keep you engaged with the the activities.

By Win M

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Dec 21, 2020

I really loved the lectures about finding self personality types, how to be authentic and true-self, pick the right board members and mentors, using social media wisely for branding, and tips for digital privacy.

Thank you so much for lecturer, Kimberley R. Barker for these knowledgeable topics.

By Erika J M

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Sep 27, 2020

Is really helpful, makes you be more true to yourself by open your mind and look for what really important. It has to be updated on the last subjects like social media. Give more advice of what it should be and not be there. I learn a lot about myself and how to introduce myself to the public.

By Govind S

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Jan 20, 2016

A very simple and easy to understand course. Very impactful if you take it seriously and try doing what the instructor explains. The articles that were shared were very useful, especially while creating a mission statement, etc. Would recommend to those who want to be launch their new self.

By Jaehoon C

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Dec 21, 2015

As a software engineer, materials related to social medias and its privacy issues are not new at all. However, basic principals and practices on the personal branding are very helpful. I am still searching for my board of directors. This course makes me change how I live as a professional.