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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

4.4
stars
8,594 ratings

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews

OS

Jun 22, 2021

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.

SI

Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

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2351 - 2375 of 2,605 Reviews for Introduction to Personal Branding

By Victoria P S

Feb 16, 2018

Overall, a very interesting introduction to what personal branding is, and how it's more than just selling yourself! Some useful exercises like the mission statement writing, although a more in-depth lesson on this particular topic would have been helpful. I look forward to putting some of the things I've learnt in this course into practice.

By Raghdah A

Aug 15, 2017

I really enjoyed it, and learned a lot, I have also practice the assignments, and adopte dthe guidlines mentioned in each leaason, however, I expected more from this course, I wanted theories, and to implement them in personal branding. I wanted models, academic research and most importantly success stories of implementing personal branding.

By Neil G

Nov 24, 2017

I took some interesting notes about passwords and social media strategies. I didn't realize that I came to the course with a lot of this knowledge already, but I did appreciate the insights shared by the instructor. I think it should be noted, that this course should be for total novices to social media uses and having an online presence.

By zeyad k

Jul 11, 2020

Basic Course, the contents can be combined in long webinar format between 60 to 90 minutes

also taking the course in July 2020 while it's created in 2015 wasn't the right move from my side.

The conclusion, if you have like 2-3 hours to go over the course, it will cause no harm and sure you will learn something or refresh your knowledge .

By Lashmit A M

Apr 30, 2020

Es un buen curso básico de cómo crear tu marca personal, administrarla y la importancia que tiene los medios digitales en la creación de una marca personal. Si ya tienes experiencia en branding es un buen rápido repaso de conocimientos. Uno de los defectos que encontraría es que el audio del material audiovisual me pareció muy bajo.

By Tara T B

Sep 22, 2019

I like the instructor's enthusiasm. This is a course for people very early on in thinking about their personal brand. It was created in 2015, we are almost in 2020 so the social media and online security questions are dated. It could use a refresh and a lots of examples of excellent online personal brands, who does it well, etc.

By Ibrahim F D

May 24, 2020

The course addresses some interesting topics such as the importance of personal branding in this digital era, creating a mission statement, and choosing your board of directors. However I feel that it did not explore those topics enough and the lessons for weeks 4-5 are not as well thought out as the lessons from earlier weeks

By Aastha

Sep 10, 2020

This is a good starting point for one to learn about Personal Branding. But if you have a general idea about what a personal brand is, this won't be very useful. I skimmed through the course because I knew most things already. The initial few exercises about cornerstones and mission statement are helpful, though.

By Giovanna C

Feb 9, 2016

I did like the course BUT when you make the "exercises" and post something on the forums... OMG... Huge mistake... you start getting replies of EVERYTHING so... you can have 20 emails a day because other people are doing their "exercises" and posting on the forum, the worst is that is no way to turn off those....

By Andrea C

Jul 8, 2020

This course is super basic for Personal Branding. It does have a few interesting articles available to read and I did learn a great deal from them but all the content should be updated. I tool this course in 2020 and everything is from 2015. Things nowadays change fast, especially when it comes to internet.

By Mukhtar A

Apr 5, 2022

Its a good course if you have no idea about digital personal branding and new to the social media space for the branding reasons. The instructor, however, does provide some good points to keep in mind when navigating these and issues to keep in mind. But for the most part it was very introductory.

By Rayna S

Apr 20, 2020

It is a very interesting topic and the course can be completed very fast, however, I wish there was more information (articles/videos) which was scientifically based and which I could use as a reference in the future. Overall, it was a nice overview on the topic of personal branding! Thank you :)

By Santiago H G

Sep 30, 2019

good course, but it deserves and needs an update in some of the content, because there's a good portion of the course related to digital ecosystems that do not necessarily work like they used to: meaning that some of the rules and guidelines suggested are not as strategic and recommendable today.

By Zhijun C

Jul 7, 2020

It is good to learn those concepts, advertising your self on internet, paying attention to what is more attractive. However, there is little practice/exercise to learn those concepts concretely. Lots of reading materials, few examples showing which is good or bad, or the consequences.

By Carmen C

Aug 30, 2023

I found the course overall useful. However I would just like to point out that the module about social media is not relevant anymore. A lot has changes, platforms have changes and the way users interact with the different platforms has significantly changed since the course was made.

By Don M

Jun 7, 2017

Decent course. Information provided, although fairly minimal, was useful and easy with easy to follow concepts. Wasn't a fan of instructor's approach, she definitely will brand herself, which is the point I guess, but it felt a bit tacky. All in all its a decent course. peace

By Rachael R

Feb 11, 2016

This is a five week course. While it was very informative, I would have preferred longer lectures and more material to read. I finished the 5 week course in 5 days - hence making me question the value of it. In saying that, I really did enjoy it and the professor was great!

By Mityushenko X

Jul 5, 2022

Я как будто посмотрела какой-то дешевенький курс из инстаграмма. Видео сняты не в студии, мало полезной пользы. Было ощущение, что этот курс создан больше для пиара, чем для того, чтобы давать пользу и знания людям. Хорошо, что я не платила за этот курс деньги хахах

By Satyam K

Jul 20, 2020

I am giving it three stars because there is a lot of scope in content development for this course, I'd have given it a 5 star

if it had some proper course material

references backing to the facts stated

references with the work and results in various assignments

By faezeh s

May 29, 2020

the professor was great she had a good energy and made you focus better and got you energetic but some part of the course were actually not that much useful for me but maybe it will be useful for others well anyway thank you very much for this beautiful course

By Mariana M G

Sep 23, 2020

I think this curse was helpful to begin thinking about your brand and it had very good articles and lectures but I would have preferred Kimberley explain them from her personal experience and then give us more lectures to complement what we have learned.

By celina o

Jan 21, 2016

This course will be helpful for brands / people who begin their journey with personal branding and social media. The material contains many detailed personal examples and another great value of the course is in sharing experiences in the forums.

By bk p

May 28, 2020

Learnt many new things about personal branding,But the teacher was beating around the bush most of the time.In every video,it takes at least a minute for her to come to the subject.ALso the course content needs to be updated to current time.

By Emily T

Dec 25, 2015

Helpful, but most of the information was general and could be found on any social media advice blogs. While the instructor was fun...her videos could use more graphics/powerpoints or some sort of visual instead of just straight up talking.