Informações sobre o curso
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Hello and welcome to Organizing for Innovation! You’re joining the community of learners currently enrolled in this course. We are excited to have you in the class and look forward to embarking together with you on this fascinating journey. This course is aimed at everyone with an interest in entrepreneurship and innovation. This includes graduate and undergraduate students, current, past, and future entrepreneurs, managers of innovative firms, or managers who are responsible for leading innovation in their company. There is no formal prerequisite to this course. Throughout the course you’ll be exposed to an in-depth analysis of four applied case studies of successful ventures as well as both theoretical and applied frameworks helping you to better design and govern your organization. To begin, we recommend you take a few minutes to explore our website. Click on Course Content on the left to see what material we’ll cover each of the four modules. You can also preview the assignments you’ll need to complete to pass the course. Click Discussions to see the forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take you about 4 weeks to complete. By the time you finish it, you’ll have learned to: • Evaluate the value-creating potential of your business idea and design the business model that is best suited to capture this value • Manage talent and creativity by structuring the right incentives for existing employees as well as design strategies to retain and attract the very best talent • Design formal organization structures that fit with the strategy of your business and the culture of your organization • Understand and manage norms guiding behavior in organizations • Recognize and manage bottlenecks hampering organizational growth We really hope that you’ll enjoy the learning journey ahead. Good luck as you get started and we look forward to seeing you in class! Profs. Giada Di Stefano and Tomasz Obloj and HEC Paris Digital Learning...
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cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Sugerido: 6 hours/week

Aprox. 29 horas restantes
Comment Dots

English

Legendas: English, French
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Sugerido: 6 hours/week

Aprox. 29 horas restantes
Comment Dots

English

Legendas: English, French

Programa - O que você aprenderá com este curso

1

Seção
Clock
5 horas para concluir

Module 1: Evaluating your idea

...
Reading
13 vídeos (Total de 59 min), 17 leituras, 5 testes
Video13 videos
Course overview3min
Introduction1min
Video case: D-Vine9min
Why value matters2min
Value-based analysis7min
What is a value proposition?6min
Drawing a value curve5min
From value created to value added2min
Practitioners' view: Elizabeth Markevitch, IkonoTV6min
Value capture through business modeling4min
In search of the right business model4min
Conclusion1min
Reading17 leituras
Before we get started...2min
Course roadmap1min
Our pedagogical approach2min
Module introduction Learning outcomes2min
Roadmap1min
About this lesson2min
The added-value theory of business10min
About this lesson2min
4 steps to building a compelling value proposition10min
How to build a unique value proposition10min
About IkonoTV10min
About this lesson2min
Business model canvas of D-Vine10min
Rethinking business models to fight poverty10min
About this lesson1min
Peer Reviews Overview: Qualities of strong feedback10min
Additional resources10min
Quiz4 exercícios práticos
Practice quiz10min
Practice quiz10min
Practice quiz5min
Graded quiz Module 120min

2

Seção
Clock
5 horas para concluir

Module 2: Managing people

...
Reading
11 vídeos (Total de 52 min), 15 leituras, 7 testes
Video11 videos
Video case: The onion problem3min
Why incentives matter4min
Principal-agent framework5min
Pay-for-performance6min
Why is finding a good performance measure so hard?6min
Making humans more human6min
Summing up: On cobras and blood donors2min
Practitioners' view: Simone Zanoni, Le George4min
Selection and retention of employees5min
Conclusion1min
Reading15 leituras
Module introduction and Learning outcomes2min
Roadmap1min
About this lesson1min
The kitchen brigade10min
Misaligned incentives and scandals10min
About this lesson1min
Instructions10min
What we learn from this exercise10min
Managerial incentives: Life-cycles and the influence of learning processes10min
About this lesson2min
When do monetary incentives backfire?10min
About this lesson1min
How to inspire creativity and reward good employees10min
About this lesson1min
Additional resources10min
Quiz6 exercícios práticos
Practice quiz6min
Minimum compensation8min
Practice quiz8min
Practice quiz8min
Practice quiz8min
Graded quiz Module 220min

3

Seção
Clock
6 horas para concluir

Module 3: Designing organizations

...
Reading
10 vídeos (Total de 53 min), 14 leituras, 6 testes
Video10 videos
Video case: Superamas11min
Why structure and culture matter3min
Structure: Organizing principle5min
Authority and control5min
The culture of your organization5min
Shaping an organizational culture6min
Practitioners' view: Alessandro Varisco, Twin-Set7min
It’s all about fit4min
Conclusion1min
Reading14 leituras
Learning outcomes2min
Roadmap1min
About this lesson2min
About Superamas10min
About this lesson1min
Do workplace hierarchies still matter?10min
About this lesson1min
Structure and culture at Pixar10min
Culture and norms of behavior in creative industries10min
About this lesson1min
About Twin-Set10min
Recruiting for cultural fit10min
About this lesson1min
Additional resources10min
Quiz5 exercícios práticos
Practice quiz10min
Practice quiz10min
Practice quiz8min
Practice quiz8min
Graded quiz Module 330min

4

Seção
Clock
6 horas para concluir

Module 4: Re-designing for growth

...
Reading
14 vídeos (Total de 60 min), 15 leituras, 7 testes
Video14 videos
Video case: L’Atelier des Chefs11min
Why growth matters4min
Dimensions of growth3min
Horizontal growth3min
Activity debrief: Horizontal growth at L’atelier des Chefs3min
Vertical growth5min
Geographic growth5min
Growing beyond the founding team5min
Incentives and growth5min
Structure and culture re-loaded5min
Conclusion1min
Final conclusion1min
Making of "Organizing for innovation"1min
Reading15 leituras
Learning outcomes2min
Roadmap1min
About this lesson1min
Cooking schools in France10min
About this lesson1min
Preparing your organization for growth10min
About this lesson1min
Vertical integration works for Apple - but it won’t for everyone10min
About this lesson2min
The merger between Yoox and Net-a-Porter10min
Corporate culture can break or make a merger10min
About this lesson1min
Additional resources10min
Before we part...10min
Course Evaluation: Organizing for Innovation10min
Quiz6 exercícios práticos
Activity: Putting growth to a test8min
Practice quiz10min
Practice quiz10min
Practice quiz5min
Graded quiz Module 420min
Verification of Course Evaluation Completion2min

Instrutores

Giada Di Stefano

Associate Professor
Strategy and Business Policy

Tomasz Obloj

Associate Professor
Strategy and Business Policy

Sobre HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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