Os Jogos Olímpicos e a Mídia

Universidade Autônoma de Barcelona

Informações sobre o curso

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This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. 
The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable  to other fields beyond the world of sport.


Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. 
Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

Resultados de carreira do aprendiz

50%

consegui um benefício significativo de carreira com este curso

50%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Inglês

Legendas: Inglês, Grego, Espanhol

Resultados de carreira do aprendiz

50%

consegui um benefício significativo de carreira com este curso

50%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Inglês

Legendas: Inglês, Grego, Espanhol

Instrutores

Classificação do instrutor

4.33/5 (12 classificações)

Emilio Fernández Peña

Professor Titular

Department of Audiovisual Communication

3,501 aprendizes

1 Curso

oferecido por

Universidade Autônoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.

Programa - O que você aprenderá com este curso

Semana

Semana 1

1 hora para concluir

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //

1 hora para concluir

1 vídeo (Total 3 mín.), 8 leituras

1 vídeos

Welcome! ¡Bienvenidos!2min

8 leituras

Before we start10min

About the course10min

Course syllabus10min

Frequently Asked Questions10min

Antes de empezar10min

Sobre el curso10min

Temario del curso10min

Preguntas frecuentes10min

Semana

Semana 2

2 horas para concluir

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //

2 horas para concluir

13 vídeos (Total 76 mín.)

13 videos

L1.1. Introduction to media and the culture of the Olympics1min

L1.2. Introduction: the Olympics and the media6min

L1.3. What are the Olympic Games?7min

L1.4. Constituents and Governance6min

L1.5. The Olympic Charter and the Media5min

L1.6. Pierre de Coubertin9min

L1.7. On the precedents of the modern Olympic Games4min

L1.8. The first Olympic Congress5min

L1.9. The Zeitgeist of the modern Olympic Games7min

L1.10. The Olympics, sport and the transformation of society7min

L1.11. The Ancient Olympics14min

Short talk with Alan Abrahamson /Charla con Alan Abrahamson1min

L1.12. Next week52s

1 exercício prático

Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40min

Semana

Semana 3

2 horas para concluir

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //

2 horas para concluir

11 vídeos (Total 90 mín.)

11 videos

L2.1. Introduction1min

L2.2. The Olympic Games System6min

L2.3. Audiovisual and postmodernity19min

L2.4. Communication and the Games: chronology5min

L2.5. The Media's in the boost of the modern Olympism (1894-1932)6min

L2.6. Television and media internationalisation of the Olympics (1936-1960)8min

L2.7. The global Olympic Games (1964-1992)7min

L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7min

L2.9. Introduction to the language of television10min

Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14min

L2.10. Next week1min

1 exercício prático

The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40min

Semana

Semana 4

3 horas para concluir

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.

During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

3 horas para concluir

12 vídeos (Total 111 mín.)

12 videos

L3.1. Introduction1min

L3.2. The television production of the Olympic Games7min

L3.2.1. The working of a television production system6min

L3.2.2. Planning the production8min

L3.3. Programming the Olympics11min

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5min

L3.5. Olympic Broadcasting Services and the media during the Olympics12min

L3.6. Symbols and Rituals of the Olympic Games10min

L3.7. The Olympic Ceremonies, structure, protocol and symbols5min

L3.8. The Olympic Ceremonies and the television8min

Talk with Yiannis Exarchos32min

L3.9. Next week56s

1 exercício prático

The media during the Games / Los medios durante los Juegos40min

Semana

Semana 5

2 horas para concluir

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! //

Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

2 horas para concluir

11 vídeos (Total 76 mín.)

11 videos

L4.1. Introduction1min

L4.2. The DNA of the Internet and the Web11min

L4.3. The Nature of the Communication on Social Networking Websites9min

L4.4. Great Processes behind the Communication on Social Networks7min

L4.5. The Social Media and the Olympic Games8min

L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites9min

L4.7. IOC Social Media Rules6min

L4.8. The Olympic Family and the Social Media during the Olympic Games6min

L4.9. Facebook participation and contents during the Olympics8min

L4.10. Towards a new communication and management model on social networks6min

L4.11. Next week48s

1 exercício prático

Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos40min

Semana

Semana 6

1 hora para concluir

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. //

1 hora para concluir

6 vídeos (Total 38 mín.)

6 videos

L5.1. introduction54s

L5.2. The Olympic Games TV Rights: an introductory historical approach12min

L5.3. The Olympic Brand4min

L5.4. The TOP Sponsorship programs of the Olympics7min

Talk with Daniela Negreda, IOC10min

L5.5. Gratitude1min

1 exercício prático

Sponsorship and TV rights management of the Olympics / Patrocinio y gestión de los derechos televisivos de los Juegos Olímpicos40min

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Você poderá pedir reembolso total até duas semanas após a data do pagamento, ou (para cursos recém-iniciados) até duas semanas após o início da primeira sessão do curso, o que ocorrer por último. Você não poderá receber reembolso após obter o Certificado de Curso, mesmo que tenha completado o curso dentro do período de duas semanas. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro aos alunos que não podem pagar a taxa. Faça a solicitação clicando no link Auxílio financeiro, abaixo do botão "Inscreva-se" à esquerda. Você será solicitado a preencher um formulário e será notificado se for aprovado. Saiba mais.
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
Which information does include the certificate?
· The course name
· The instructor's signature
· The logo of the partner institution offering the course
· A verification URL that allows others to check the Certificate's authenticity
· A statement that Coursera has confirmed the identity of the learner who completed the course
Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
· Your ID photo
· The hours you spent working on coursework
· A printed or mailed copy of the Course Certificate.
Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.
Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.

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Os Jogos Olímpicos e a Mídia