This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.
oferecido por
Os Jogos Olímpicos e a Mídia
Universidade Autônoma de Barcelona
Informações sobre o curso
11,468 visualizações recentes
Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
50%
recebi um aumento ou promoção
Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
50%
recebi um aumento ou promoção
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Inglês, Grego, Espanhol
oferecido por
Universidade Autônoma de Barcelona
The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.
Programa - O que você aprenderá com este curso
1 hora para concluir
Before we start... / Antes de empezar...
We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //
1 hora para concluir
1 vídeo (Total 3 mín.), 8 leituras
1 vídeos
8 leituras
Before we start10min
About the course10min
Course syllabus10min
Frequently Asked Questions10min
Antes de empezar10min
Sobre el curso10min
Temario del curso10min
Preguntas frecuentes10min
2 horas para concluir
W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS
During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //
2 horas para concluir
13 vídeos (Total 76 mín.)
13 videos
L1.2. Introduction: the Olympics and the media6min
L1.3. What are the Olympic Games?7min
L1.4. Constituents and Governance6min
L1.5. The Olympic Charter and the Media5min
L1.6. Pierre de Coubertin9min
L1.7. On the precedents of the modern Olympic Games4min
L1.8. The first Olympic Congress5min
L1.9. The Zeitgeist of the modern Olympic Games7min
L1.10. The Olympics, sport and the transformation of society7min
L1.11. The Ancient Olympics14min
Short talk with Alan Abrahamson /Charla con Alan Abrahamson1min
L1.12. Next week52s
1 exercício prático
Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40min
2 horas para concluir
W2. THE OLYMPIC GAMES AND THE MEDIA
Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //
2 horas para concluir
11 vídeos (Total 90 mín.)
11 videos
L2.2. The Olympic Games System6min
L2.3. Audiovisual and postmodernity19min
L2.4. Communication and the Games: chronology5min
L2.5. The Media's in the boost of the modern Olympism (1894-1932)6min
L2.6. Television and media internationalisation of the Olympics (1936-1960)8min
L2.7. The global Olympic Games (1964-1992)7min
L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7min
L2.9. Introduction to the language of television10min
Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14min
L2.10. Next week1min
1 exercício prático
The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40min
3 horas para concluir
W3. THE MEDIA DURING THE GAMES
The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.
3 horas para concluir
12 vídeos (Total 111 mín.)
12 videos
L3.2. The television production of the Olympic Games7min
L3.2.1. The working of a television production system6min
L3.2.2. Planning the production8min
L3.3. Programming the Olympics11min
L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5min
L3.5. Olympic Broadcasting Services and the media during the Olympics12min
L3.6. Symbols and Rituals of the Olympic Games10min
L3.7. The Olympic Ceremonies, structure, protocol and symbols5min
L3.8. The Olympic Ceremonies and the television8min
Talk with Yiannis Exarchos32min
L3.9. Next week56s
1 exercício prático
The media during the Games / Los medios durante los Juegos40min
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
When can I request the certificate?
You can request the certificate at any time: before, during or once you finish the course.
Which information does include the certificate?
· The course name
· The instructor's signature
· The logo of the partner institution offering the course
· A verification URL that allows others to check the Certificate's authenticity
· A statement that Coursera has confirmed the identity of the learner who completed the course
Which information does not include the certificate?
· Academic credit from the partner institution offering the course
· The final grade you got in the course
· Your ID photo
· The hours you spent working on coursework
· A printed or mailed copy of the Course Certificate.
Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.
Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.
Is the certificate recognized for official credits at the UAB?
No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
