Informações sobre o curso

117,322 visualizações recentes

This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors.  The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices. 
This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1.

New!  Please use this link for a 30% discount on the recommended book that accompanies this course!
https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

Resultados de carreira do aprendiz

25%

comecei uma nova carreira após concluir estes cursos

29%

consegui um benefício significativo de carreira com este curso

12%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 10 horas para completar

Inglês

Legendas: Chinês (simplificado), Grego, Turco, Inglês, Romeno

Habilidades que você terá

EducationSocial PsychologyResearch MethodsQualitative Research

Resultados de carreira do aprendiz

25%

comecei uma nova carreira após concluir estes cursos

29%

consegui um benefício significativo de carreira com este curso

12%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 10 horas para completar

Inglês

Legendas: Chinês (simplificado), Grego, Turco, Inglês, Romeno

Programa - O que você aprenderá com este curso

Classificação do conteúdo98%(29,512 classificações)

Semana

1

Semana 1

2 horas para concluir

Interdependent & Independent Actions + Empirical Expectations

Welcome Social Norms, Social Change. This course aims to give you the tools to understand, measure, and change collective practices. This module focuses on two of the basic building blocks the theory of social norms is built on: the distinction between interdependent and independent behavior, and empirical expectations.

2 horas para concluir

13 vídeos (Total 48 mín.), 7 leituras, 2 testes

13 videos

Introduction to Interdependent and Independent Behavior1min

1.13min

1.24min

1.35min

1.42min

1.55min

1.64min

Introduction to Empirical Expectations1min

2.13min

2.24min

2.33min

2.42min

2.54min

7 leituras

What makes a behavior independent versus interdependent?2min

What is a custom?4min

How do the concepts of interdependent and independent behavior apply in the wild?4min

What are social expectations?1min

What are empirical expectations?1min

How do unilateral and multilateral expectations relate to imitation and coordination?6min

What is a descriptive norm?4min

2 exercícios práticos

Quiz #1: Independent and Interdependent Behavior16min

Quiz #2: Empirical Expectations16min

Semana

2

Semana 2

2 horas para concluir

Normative Expectations + Personal Normative Beliefs

This module adds two more of the basic building blocks of the theory: normative expectations and personal normative beliefs. Although both are "normative" — that is, both have a component dealing with a "should" — there are important differences between normative expectations and personal normative beliefs.

2 horas para concluir

9 vídeos (Total 30 mín.), 6 leituras, 2 testes

9 videos

Introduction to Normative Expectations1min

3.13min

3.23min

3.34min

3.42min

Introduction to Personal Normative Beliefs1min

4.15min

4.25min

4.32min

6 leituras

What are Normative Expectations?10min

Sanctions10min

Reference Network Dependence10min

Non-Prudential Personal Normative Beliefs10min

Personal Normative Beliefs vs. Normative Expectations10min

Attitudes vs. Personal Normative Beliefs10min

2 exercícios práticos

Quiz 3: Normative Expectations16min

Quiz 4: Personal Normative Beliefs16min

Semana

3

Semana 3

2 horas para concluir

Conditional Preferences + Social Norms

In this module we cover two topics: conditional preferences and social norms. Conditional preferences are the final basic building block of the theory of social norms. After studying all these building blocks, we can finally assemble them to understand what it means for a collective practice to be a social norm.

2 horas para concluir

11 vídeos (Total 43 mín.), 4 leituras, 2 testes

11 videos

Introduction to Conditional Preferences1min

5.14min

5.24min

5.33min

5.45min

Introduction to Social Norms1min

6.13min

6.26min

6.32min

6.46min

6.53min

4 leituras

What makes a preference a conditional preference?6min

What is a social norm?6min

How do sanctions relate to social norms?5min

How can we diagnose a collective practice?2min

2 exercícios práticos

Quiz 5: Conditional Preferences16min

Quiz 6: Social Norms16min

Semana

4

Semana 4

4 horas para concluir

Pluralistic Ignorance + Measuring Norms

This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question.

4 horas para concluir

12 vídeos (Total 90 mín.), 9 leituras, 3 testes

12 videos

Introduction to Pluralistic Ignorance1min

7.16min

7.23min

7.36min

Introduction to Measuring Norms2min

8.17min

8.217min

8.315min

8.413min

8.58min

8.64min

Closing1min

9 leituras

What is Pluralistic Ignorance?10min

Whether We are Facing Pluralistic Ignorance is an Empirical Question10min

Possibilities for Tackling Pluralistic Ignorance10min

Measurement: From the Lab to the Field10min

Hypotheticals and Belief-Expectation Manipulation10min

Measuring Beliefs and Expectations10min

Measuring Social Conditionality of Preference10min

Limits of Traditional Surveys and Solutions10min

Vignettes10min

3 exercícios práticos

Quiz 7: Pluralistic Ignorance16min

Quiz 8A: Measuring Norms, Part 116min

Quiz 8B: Measuring Norms, Part 216min

Perguntas Frequentes – FAQ

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.

Social Norms, Social Change I