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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

1,798 classificações
492 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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276 — 300 de 485 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Manish S

Jul 19, 2017

Very informative, especially for a marketer.


Dec 05, 2016

Nice course, useful and interesting content!

por Andrea G

Jun 01, 2020

Excellent course! Definitely recommend it.

por Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

por Roberto O S

Mar 23, 2020

Greta Knowledge, exicited to learn more !

por Eyal D

Oct 20, 2018

Surer interesting - very well structured.

por Yapi Y V B

Mar 16, 2020

Very insightful course.

I recommand.



Nov 08, 2016

Excelent . We need a more advance course

por saadia a

Jul 31, 2019

Thank you one of the best online course

por Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

por Sherry P

Jun 19, 2020

Very insightful, engaging information.

por Athens l

May 01, 2020

excellent and very interesting course!

por Dionysia P

Jul 29, 2017

Very enjoyable and easy to understand!

por Wojtek

Mar 25, 2017

Very interesting course for marketers.

por Muhammad T M

Nov 26, 2016

One of the best courses on coursera...

por oyunerdene

Sep 05, 2018

Thank you. It was interesting course

por Mark S

Dec 11, 2016

Thanks for sharing your knowledge!

por Hugo F

Oct 18, 2016

Great Course! Thank you very much!

por Nittaya W

Jul 06, 2020

Excellent course for beginners.

por Sara A G D L

Jul 01, 2020

Great teachers and information.

por Anupama S

Apr 24, 2020

Ilthis course is very useful ..

por Andreea A C

Jan 05, 2020

Great information and structure

por Unai A

Mar 05, 2018

Very detailed and comprehensive

por Ze M

Jun 13, 2019

Great course, excelent classes

por Sumeet B

Apr 24, 2019

Exceptional & very insightful