23 de jun de 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
28 de fev de 2021
Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS
por Bruna M•
5 de mai de 2020
The course content is very good, but the interviews are massive and the approach could be a little less complex and more dynamic.
por Basil S•
30 de out de 2020
The instructor and reading was great. I felt the information was dated compared to todays standards. Overall I'm satisfied.
por Eva B•
28 de mar de 2022
The course needs to be updated but it covers a broad range of neuromarketing and consumer neuromarketing knowledge
por Eugene K•
18 de jun de 2020
Long on science, short on practical applications. Didn't find it too useful.
por Noorhayati S•
4 de fev de 2022
Waiting to be unenrolled. The course is not what I have in mind.
por Karina M L•
5 de jun de 2017
Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas
por Md S H•
17 de jun de 2020
Good course who wants to learn marketting for business.
por Kristine C•
12 de jul de 2021
I wish the quality of material would be better :(
por Rhea A R•
13 de set de 2020
find it too basic, even for an introductory course
por Andreas B•
7 de nov de 2016
It's a very nice course but it is very small.
31 de mar de 2020
I like it, but it´s a little bit boring
por Vinayak M•
18 de dez de 2016
A little heavy on the biology side
por Florencia L•
21 de out de 2021
Demasiado largos los videos !
por Mert Ş•
11 de jan de 2018
I cannot find my certificate?
por George M•
23 de jan de 2017
Not particularly engaging. Some significant overlaps in content on the videos. Some rambling videos that could really do with editing. I liked that the content within the main lecture was concise - it really needed to be because the lecturer has very little variety to his tone of speech - listening requires "high cognitive load". Don't want to be too down on it because I really appreciate the free content and the subject material is very interesting, but it could do with a bit more love and the practical application of the marketing concepts described in the course. Maybe start with some eye-tracking on someone completing the course?!
por Bo K P•
14 de set de 2020
It was generally a little too easy for me, but I guess that's my problem for not choosing the right level. What I expected was more of 'why' and 'how' on a certain result, so that I can expand upon my current knowledge on neuroscience, drawing connection between neuroscience and business (marketing). Rather, most of the lessons were more like "they did this and found that", without much fundamental explanation. Nevertheless, I believe the lessons will be very informative and useful for most people who do not have much basis on neuroscience.
por KYOKO K•
30 de ago de 2020
Many lectures were very repetitive. I don't know how many times the Pepsi-Cola challenge was mentioned during the first few weeks of the course. The interviews could have been edited better to include to only include the key messages. Week 1 to 5 were not really for neuroscientists for sure. They are too basic. I can see if you have no background in brain biology, this could be a reasonable good intro to decision making in neuroscience. Week 6 was interesting from ethical and legal point of view.
por Teresa M A•
24 de ago de 2021
A lot could be improved, the video quality was bad, meaning the slides were almost impossible to read, and for one of the review questions there was no correct answer, all of them came up as false. Many people seem to have pointed it out in the forum for months, but nothing has been done about it
13 de mar de 2020
Alot of the course is taken up by heavy reading material, lectures are often breif wheras interviews are long and often with sub-par audio. The course overall is a decent introduction but it could be polished to become a better learning experience.
por Mohammed G•
3 de jun de 2021
wished it was more marketing-centric that could be commercially applied and less focussed on technical scientific knowledge.
9 de jan de 2018
Instructor's pronunciation is sometimes unclear and videos are a bit tedious
9 de mar de 2017
For me personally: way to complex and brain rather than output focused
por Erick E•
22 de abr de 2021
It´s good but you don´t feel the energy and gets a little bit boring
por Isabella D•
3 de mai de 2021
The videos are too long and they just "speak" not teach.
por Parimal M•
3 de mar de 2019
The delivery of the material was EXTREMELY DULL.