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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,700 classificações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


23 de jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


28 de fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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351 — 375 de 719 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Supriya R

30 de jun de 2020

Less is more, very carefully crafted content and learning modules.

por Shruti K

29 de jun de 2020

Thank you! it was an enlightening journey into the consumers mind.

por Paola I

3 de jun de 2018

Amazing course, easy to understand for non-scientific backgrounds!

por aaditya r

4 de nov de 2016

Great To Start but should perceive continuous research. Thank you


13 de dez de 2020

It is very interesting to have research-based course on Coursera.

por karrthik

7 de mar de 2020

A great course with the latest technology disruption in Marketing

por Cherrie M S

28 de nov de 2017

Excellent course! helped me get a good foundation on neuroscience

por Gavin R

9 de ago de 2017

Great course , loved the content. It was very apt for beginners.

por Laura V C

14 de set de 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

por Monica P

6 de jul de 2020

ooh it was amazing experience and lots of information

Thank you

por Jayde C M

17 de mai de 2020

Great insights, practical applications and a wonderful teacher.

por Simon H

20 de mar de 2020

Kept me busy and productive during the corona pandemic. Thanks!

por Romain

10 de mar de 2020

Very interesting insights into both marketing and neuroscience.

por Ionut M C

18 de abr de 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

por Kristina B

23 de jul de 2020

Very informative course, useful for every consumer. Thank you

por Silvio D

25 de fev de 2021

Good variety of information, clear presentation, and helpful.

por Sandra G

31 de jul de 2020

it was incredible, i study psochology and this was so usefull

por Pablo F B

29 de nov de 2017

Sueper! Very interesting and practical infos. Very satisfied.

por matteo T

27 de nov de 2020

very interesting.. hope I can learn more about this subject.

por Zahira M M

9 de dez de 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

por Dang H N

22 de mai de 2017

Gained an awesome experience relating to consumer behaviours

por Abdul W C S

22 de jul de 2020

Get to learn a lot. I was amazed by a few new findings too.

por Tanya P

19 de jun de 2020

Very engaging and insightful! Would recommend to my peers.

por Tahir N B

29 de fev de 2020

The course was new and Advance .

The Instructor was Expert.

por Franklin J S

19 de jul de 2022

Excellent Course well designed and very very informative