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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
2,517 classificações
667 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL
23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28 de Fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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351 — 375 de 662 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Zara T

11 de Out de 2020

A good introduction to the subject - very high quality!

por Manju M

15 de Jul de 2020

Excellent Course for Marketing and Retail professionals

por ALESSANDRO R

11 de Ago de 2021

really interesting ... but not useful for my research!

por Heather S

24 de Abr de 2019

Loved it! Can't wait to learn more. GREAT instructor.

por Thaignée P

18 de Jul de 2017

Amazing experience, thanks for sharing this course...

por Raluca N

19 de Jan de 2019

Extremely well explained course. It was a pleasure.

por William M d C

22 de Set de 2017

The best course related to neuromarketing. Perfect!

por Polina D

27 de Mar de 2017

Great course! A lot of useful relevant information!

por VIRAT C

15 de Mai de 2020

really very nice Course to boost up your knowledge

por Deleted A

30 de Jun de 2020

Excelente information and excelent study material

por Kristine W

22 de Mai de 2020

Great information , well laid out and instructed!

por María d M D C

1 de Out de 2020

It was very good. Now I can apply this knowledge

por Surendra D

24 de Dez de 2019

Its desinged to make you a perfect neuromarketer

por Gracious D

31 de Out de 2021

A great course for an introduction to the field

por S A

16 de Mai de 2020

Very unique topic and teaching was exceptional.

por József Á K

30 de Nov de 2016

For marketers with open mind it is a must take!

por Carla G

11 de Jun de 2020

Efectivo, directo, funcional y muy informativo

por Zack B

5 de Jan de 2022

Super informative, engaging, and interesting!

por Jaione K

11 de Mai de 2020

Very useful and interesting. Congratulations,

por Jefferson S

4 de Mai de 2020

The course was a great learning experience !!

por inside o

17 de Nov de 2020

good course .. it's interesting and exciting

por 冠云 王

7 de Set de 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

por Manish S

19 de Jul de 2017

Very informative, especially for a marketer.

por DIONYSIOS Z

5 de Dez de 2016

Nice course, useful and interesting content!