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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,885 classificações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


23 de jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


15 de jul de 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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351 — 375 de 756 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Roger B

31 de mai de 2020

Excellent introduction to neuro marketing and its commercial prospects

por María B P

11 de ago de 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

por Fahimeh H

24 de jun de 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

por Jeremae F

27 de mai de 2017

Good introduction to neuroscience in application to market research.

por Prateek V

5 de set de 2022

Perfect course to learn about the neuromarketing & consumer science.

por Keila D S

5 de jul de 2021

aborda vários aspectos do estudo do neuromarketing, inclusive eticos

por Pallavi N

28 de mai de 2020

Insightful and gave me a new perspective about amrketing strategies.

por Layla A

30 de abr de 2020

very informative and also interactive, would definitely recommend it

por Allycin

13 de jan de 2020

The information will help transform the way I interact with clients.

por Gherasim A M

6 de out de 2020

A great course, combining both theoretical and practical aprroach!

por Salo Z

6 de jan de 2017

Very useful, interesting and would completely recommend the course!

por Shennuwa A

18 de mai de 2021

I enjoyed this course so much and learnt a-lot from it! Thank you.

por Supriya R

30 de jun de 2020

Less is more, very carefully crafted content and learning modules.

por shruti k

29 de jun de 2020

Thank you! it was an enlightening journey into the consumers mind.

por Paola I

3 de jun de 2018

Amazing course, easy to understand for non-scientific backgrounds!

por aaditya r

4 de nov de 2016

Great To Start but should perceive continuous research. Thank you


13 de dez de 2020

It is very interesting to have research-based course on Coursera.

por karrthik

7 de mar de 2020

A great course with the latest technology disruption in Marketing

por Cherrie M S

28 de nov de 2017

Excellent course! helped me get a good foundation on neuroscience

por Gavin R

9 de ago de 2017

Great course , loved the content. It was very apt for beginners.

por Laura V C

14 de set de 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

por Monica P

6 de jul de 2020

ooh it was amazing experience and lots of information

Thank you

por Jayde C M

17 de mai de 2020

Great insights, practical applications and a wonderful teacher.

por Simon H

20 de mar de 2020

Kept me busy and productive during the corona pandemic. Thanks!

por Romain

10 de mar de 2020

Very interesting insights into both marketing and neuroscience.