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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
1,913 classificações
524 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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276 — 300 de 514 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Sagar C

Jul 20, 2020

That was amazing. Thank you, Dr. Thomas, and colleagues.

por ONG L W

Oct 20, 2019

Like the content and knowledge shared from this lecture.

por Manju M

Jul 15, 2020

Excellent Course for Marketing and Retail professionals

por Heather S

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

por Thaignée P

Jul 18, 2017

Amazing experience, thanks for sharing this course...

por Raluca N

Jan 19, 2019

Extremely well explained course. It was a pleasure.

por William M d C

Sep 22, 2017

The best course related to neuromarketing. Perfect!

por Polina D

Mar 27, 2017

Great course! A lot of useful relevant information!

por VIRAT C

May 15, 2020

really very nice Course to boost up your knowledge

por Deleted A

Jul 01, 2020

Excelente information and excelent study material

por Kristine E W

May 22, 2020

Great information , well laid out and instructed!

por Surendra D

Dec 24, 2019

Its desinged to make you a perfect neuromarketer

por S A

May 16, 2020

Very unique topic and teaching was exceptional.

por József Á K

Nov 30, 2016

For marketers with open mind it is a must take!

por Carla G

Jun 11, 2020

Efectivo, directo, funcional y muy informativo

por Jaione K

May 11, 2020

Very useful and interesting. Congratulations,

por Jefferson S

May 04, 2020

The course was a great learning experience !!

por 冠云 王

Sep 07, 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

por Manish S

Jul 19, 2017

Very informative, especially for a marketer.

por DIONYSIOS Z

Dec 05, 2016

Nice course, useful and interesting content!

por Andrea G

Jun 01, 2020

Excellent course! Definitely recommend it.

por Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

por Roberto O S

Mar 23, 2020

Greta Knowledge, exicited to learn more !

por Eyal D

Oct 20, 2018

Surer interesting - very well structured.