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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
2,057 classificações
558 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL
23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15 de Jul de 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 — 275 de 548 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por carla P y V

23 de Mai de 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

por Pradeep K R

11 de Set de 2018

Very Informative. would like to take more advance course on the same field.

por RIVU D

30 de Nov de 2020

Really awesome course. Just the right mixture of psychology and marketing.

por Andrés P F

11 de Fev de 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

por Laimona S

18 de Nov de 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

por NAVANEETHAKRISHNAN K

9 de Out de 2017

Very useful course. Thank you to the tutor for this wonderful experience.

por Sumi E J

21 de Jul de 2017

A good course which covers a lot of topics on neuroscience and marketing.

por Veronica J

10 de Jul de 2017

Very good course: good contents and very relevant to real business world.

por Anthony O E

9 de Ago de 2019

awesome neuromarketing is the future and the future is upon us very soon

por David G N A

23 de Jun de 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

por Ubaldo C

5 de Nov de 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

por Gabriela S R

18 de Set de 2020

I liked a lot the interviews. Thank you for all the information shared.

por Mayara C M A d S

27 de Mar de 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

por Roger B

31 de Mai de 2020

Excellent introduction to neuro marketing and its commercial prospects

por Belén P

11 de Ago de 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

por Jeremae F

27 de Mai de 2017

Good introduction to neuroscience in application to market research.

por Pallavi N

28 de Mai de 2020

Insightful and gave me a new perspective about amrketing strategies.

por Layla A

30 de Abr de 2020

very informative and also interactive, would definitely recommend it

por Allycin

13 de Jan de 2020

The information will help transform the way I interact with clients.

por Gherasim A M

6 de Out de 2020

A great course, combining both theoretical and practical aprroach!

por Salo Z

6 de Jan de 2017

Very useful, interesting and would completely recommend the course!

por Dhiraj R R

30 de Jun de 2020

Less is more, very carefully crafted content and learning modules.

por Shruti K

29 de Jun de 2020

Thank you! it was an enlightening journey into the consumers mind.

por Paola I

3 de Jun de 2018

Amazing course, easy to understand for non-scientific backgrounds!

por aaditya r

4 de Nov de 2016

Great To Start but should perceive continuous research. Thank you