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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
1,786 classificações
490 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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226 — 250 de 481 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Ubaldo C

Nov 05, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

por Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

por Roger I B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

por Belén P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

por Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

por Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

por Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

por Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

por Salo Z

Jan 06, 2017

Very useful, interesting and would completely recommend the course!

por Dhiraj R R

Jul 01, 2020

Less is more, very carefully crafted content and learning modules.

por Shruti K

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

por Paola I

Jun 04, 2018

Amazing course, easy to understand for non-scientific backgrounds!

por aaditya r

Nov 04, 2016

Great To Start but should perceive continuous research. Thank you

por karrthik

Mar 07, 2020

A great course with the latest technology disruption in Marketing

por Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

por Gavin R

Aug 09, 2017

Great course , loved the content. It was very apt for beginners.

por Monica P

Jul 06, 2020

ooh it was amazing experience and lots of information

Thank you

por Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

por Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!

por Romain

Mar 10, 2020

Very interesting insights into both marketing and neuroscience.

por Ionut M C

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

por Kristina B

Jul 23, 2020

Very informative course, useful for every consumer. Thank you

por Sandra G

Aug 01, 2020

it was incredible, i study psochology and this was so usefull

por Pablo F B

Nov 29, 2017

Sueper! Very interesting and practical infos. Very satisfied.

por Zahira M M

Dec 09, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema