This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS
por Emiliana S•
In my opinion this course was very excited and challenging to learn an overview about the brain activity and connectivity, and different uses like Neuromarketing and his consumers take decisions. Thanks Thomas for your professionalism and I hope to continue learning, maybe at Denmark soon.
por sagar g•
very nicely taught, the most interesting and emerging technology that can surely be used in knowing the consumer behavior on the basis of the Consumer Neuroscience and Neuromarketing. moreover teaching way is awesome interviews with the experts brought extensive knowledge about the field.
por Sai k M•
The course was extremely informative and contemporary to the corporate world.
An opening of such kind which links both neuroscience and marketing is a huge boost for both academia and the industry alike.
Loved this course and your enthusiasm was very infective.
Thank you so much
por Georgios I L•
Excellent introduction to the concepts of neuroscience and neuromarketing as well as the tools and methods used in these disciplines. Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience. Highly recommended.
por akshay k A•
It was a very interesting course by providing detailed information about neuro sciece, neuromarketing, various tools and techniques. As an aspirant learner was able to connect to all the topics and got a reality check with the help of those interview sessions with the industry experts.
por Juan C V V•
Excelente y muy fundamentado curso para acercarse a la neurociencia y neuromarketing, y comprender como construimos emociones y pensamientos, como aprendemos y sobre todo como influye esto en nuestra toma de decisiones como consumidor y como estas decisiones afectan nuestro futuro
por Elizabeth T•
Such great information - I'm really interested in learning more on the topic and following how the information is applied. Thanks for giving me a base of information and better understanding! I'd love courses dedicated to individual studies and what's been learned from them!
por GORTI K M•
The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.
por Fatıma B D•
I really enjoyed this course from a User Experience designer&researcher standpoint. The interviews were especially very illuminating. My only criticism would be about the sound quality for some of the recordings. They are understandable but could have been better.
por Chithra N•
An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!
por Carlotta P•
This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!
por Kelly A•
Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.
por Mr. S K M•
This is an absolute-must-have course for anybody that has the customer in mind. The complexity of the Customer mind and behavior has been simplified. A tool that can help shape the way products and services are transferred to a customer.
por Sanjeev S P•
Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you
por Denisse V•
I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.
por Ignacio V•
Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.
por Deleted A•
I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.
por Rohan B•
Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.
por SRISUDARSAN P R•
Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.
por Rebecca F•
Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.
por Sarah E•
This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.
por Bilal A•
It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.
Thanking You Alot
por Avneesh K•
Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.
por Sadia F•
This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.
it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.