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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,891 classificações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


23 de jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


15 de jul de 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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676 — 700 de 757 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Kolitha D

9 de mai de 2017

This is a very good introductory course for this field.

por Moses N

26 de jun de 2017

I found the course interesting and I enjoyed myself

por Mousumi B

8 de jun de 2021

It was a very interesting and well designed course

por Tetiana K

13 de abr de 2018

Very interesting and useful course for begginers

por Sebastine N

13 de dez de 2019

Very insightful and informative for beginners.

por WONG K C (

17 de abr de 2022

good overview on neuroscience and behaviour

por Erwin R

13 de set de 2019

Great content, easy to have the big picture

por Maria C P

10 de ago de 2021

Good starting knowledge for Neuromarketing

por Gülderen Y

8 de jun de 2020

There can be more videos and less reading.

por Dwayne W J

30 de out de 2016

A ton of great information and resources.

por Ablavi F Y R

30 de out de 2022

Great course with good explanation

por Thet N S

23 de mai de 2020

Pretty Good Course for Introduction

por Alvaro A G S

5 de set de 2019

Its a good introduction to de field

por samah r

9 de ago de 2017

Truly enjoyed this course,Thank you

por Valeria F

10 de jan de 2018

needs more retro from the teacher

por Srinivasan P

20 de set de 2022

Very interesting subject.

por Shashank S

27 de mai de 2019

Can be more practical

por Arzina A

31 de ago de 2020

Very Interesting!

por Christiana O

6 de jul de 2017

Excellent Course.

por Edson M L A

14 de jun de 2020

Fantastic Course

por Марков Ю А

15 de dez de 2019

Very easy course

por brigitte m

24 de nov de 2022


por Brian T M

7 de mai de 2019

Awesome course.

por Miguel G B

3 de dez de 2019

Es interesante

por Rodrigo D

14 de abr de 2020

It was great!