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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

4.7
estrelas
2,507 classificações
667 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

PL
23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28 de Fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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276 — 300 de 660 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Shubham A

12 de Mai de 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

por sanjeev m a

10 de Dez de 2020

helpful to any marketing professional who wants to orient themselves with the future

por Prompiriya P

14 de Ago de 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

por Simon H

23 de Set de 2017

This was a great course if you would learn about how we process decisions. Thank you

por pavana m

2 de Ago de 2021

Best course to know emerging trends in neuro marketing and consumer neuroscience.

por Hugo A A V

13 de Nov de 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

por Bivas N

8 de Jul de 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

por Kumar V

6 de Fev de 2018

Interesting course that throws open a whole new domain of marketing to anyone who

por paolo

25 de Mar de 2017

great course , a must for all the professionals working in a marketing department

por Anne S S

20 de Dez de 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

por MD M � �

25 de Jul de 2020

Its a very helpful course for me and I got to learn new things from this course

por Mariana

20 de Jun de 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

por Alejandro P F

5 de Jan de 2020

Very good course in order to introduce yourself into the Neuromarketing world!

por Morda F

22 de Jul de 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

por Ariadne B G

4 de Mai de 2021

I very much enjoyed lectures and videos. ALl information is clear and usefull

por Sofía G D L

23 de Jul de 2020

The best course for someone how is passion about marketing and neuromarketing

por Devin S

27 de Abr de 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

por Azrael N

26 de Jun de 2021

Un buen curso con todo lo básico para entrar en el mundo del Neuromarketing!

por Marcos J

18 de Set de 2020

Great Introduction for people who doesn't know anything about this subject!!

por CATALINA G L

13 de Jul de 2020

I loved the course I love to practice and internship in this field! Love it!

por Miguel A M C

27 de Set de 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

por Dr. P K

3 de Mar de 2017

Very interesting and useful course for consumer behavior and marketing area.

por carla y

23 de Mai de 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

por Pradeep K R

11 de Set de 2018

Very Informative. would like to take more advance course on the same field.

por RIVU D

30 de Nov de 2020

Really awesome course. Just the right mixture of psychology and marketing.