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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,408 classificações
647 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

15 de Jul de 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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276 — 300 de 640 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Bivas N

8 de Jul de 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

por Kumar V

6 de Fev de 2018

Interesting course that throws open a whole new domain of marketing to anyone who

por paolo

25 de Mar de 2017

great course , a must for all the professionals working in a marketing department

por Anne S S

20 de Dez de 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

por MD M � �

25 de Jul de 2020

Its a very helpful course for me and I got to learn new things from this course

por Mariana

20 de Jun de 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

por Alejandro P F

5 de Jan de 2020

Very good course in order to introduce yourself into the Neuromarketing world!

por Morda F

22 de Jul de 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

por Ariadne B G

4 de Mai de 2021

I very much enjoyed lectures and videos. ALl information is clear and usefull

por Sofía G D L

23 de Jul de 2020

The best course for someone how is passion about marketing and neuromarketing

por Devin S

27 de Abr de 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

por Fabrizio J R C

26 de Jun de 2021

Un buen curso con todo lo básico para entrar en el mundo del Neuromarketing!

por Marcos J

18 de Set de 2020

Great Introduction for people who doesn't know anything about this subject!!


13 de Jul de 2020

I loved the course I love to practice and internship in this field! Love it!

por Miguel M

27 de Set de 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

por Dr. P K

3 de Mar de 2017

Very interesting and useful course for consumer behavior and marketing area.

por carla P y V

23 de Mai de 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

por Pradeep K R

11 de Set de 2018

Very Informative. would like to take more advance course on the same field.

por RIVU D

30 de Nov de 2020

Really awesome course. Just the right mixture of psychology and marketing.

por Andrés P F

11 de Fev de 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

por Laimona S

18 de Nov de 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!


9 de Out de 2017

Very useful course. Thank you to the tutor for this wonderful experience.

por Sumi E J

21 de Jul de 2017

A good course which covers a lot of topics on neuroscience and marketing.

por Veronica J

10 de Jul de 2017

Very good course: good contents and very relevant to real business world.

por Anthony O E

9 de Ago de 2019

awesome neuromarketing is the future and the future is upon us very soon