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Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

2,348 classificações
629 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações

23 de Jun de 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

28 de Fev de 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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251 — 275 de 619 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Douglas T

10 de Set de 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

por maanveer s

19 de Jul de 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

por María J R

21 de Set de 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

por Kaavya R

23 de Abr de 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

por ethan h

28 de Abr de 2020

Great course perfect for those who know very little about the science behind neuro marketing!

por Dianna

8 de Fev de 2020

Interesting information! It's a course that I recommend if you love learning about the brain.


8 de Mai de 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

por Amanveer s

7 de Mar de 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

por Renato V

9 de Abr de 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

por Maria d l N P C V

28 de Abr de 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

por Lebogang K

24 de Mai de 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

por Mariana D C

5 de Jul de 2020

Very good, and very complete! I really learned a lot and the information is very useful!

por Aniriddha W

6 de Dez de 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.


27 de Mar de 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

por Juan A P L

22 de Out de 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

por Shubham A

12 de Mai de 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

por sanjeev m a

10 de Dez de 2020

helpful to any marketing professional who wants to orient themselves with the future

por Prompiriya P

14 de Ago de 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

por Simon H

23 de Set de 2017

This was a great course if you would learn about how we process decisions. Thank you

por Hugo A A V

13 de Nov de 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

por Bivas N

8 de Jul de 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

por Kumar V

6 de Fev de 2018

Interesting course that throws open a whole new domain of marketing to anyone who

por paolo

25 de Mar de 2017

great course , a must for all the professionals working in a marketing department

por Anne S S

20 de Dez de 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

por MD M � �

25 de Jul de 2020

Its a very helpful course for me and I got to learn new things from this course