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Comentários e feedback de alunos de The Neuromarketing Toolbox da instituição Copenhagen Business School

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Sobre o curso

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Melhores avaliações

SC

28 de set de 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

25 de jun de 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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1 — 25 de 46 Avaliações para o The Neuromarketing Toolbox

por Venkatesh

24 de nov de 2019

por Perla M R M

15 de set de 2020

por Seunghyuck K

6 de jan de 2020

por Bradley H

12 de nov de 2020

por anbumathi

6 de set de 2020

por Alejandra C

26 de jun de 2020

por Laimona S

30 de nov de 2019

por Abdullah S (

18 de set de 2020

por Poongodi B

23 de abr de 2020

por Akziza T

26 de nov de 2020

por Tarlan A

2 de out de 2020

por ALESSANDRA I J

5 de jan de 2021

por Sagar C

29 de set de 2020

por Guldana R

3 de ago de 2020

por Malak E

9 de nov de 2021

por Inês M G

15 de mar de 2022

por Shiladitya S

14 de jun de 2021

por Oscar G

30 de dez de 2020

por Yaki M

5 de ago de 2021

por Manuel A A G

28 de jul de 2020

por Rooyesh a

25 de jul de 2022

por ANGEL D C B

29 de jul de 2020

por GADSDEN E d S M

16 de set de 2020

por Maria J G R

26 de jul de 2020

por Rubens T d O

11 de jan de 2022