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Voltar para Negociações de sucesso: estratégias e habilidades essenciais

Comentários e feedback de alunos de Negociações de sucesso: estratégias e habilidades essenciais da instituição Universidade de Michigan

6,834 classificações
1,594 avaliações

Sobre o curso

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Melhores avaliações


Mar 09, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Sep 18, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!\n\nYannick Kounga

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26 — 50 de {totalReviews} Avaliações para o Negociações de sucesso: estratégias e habilidades essenciais

por Bacardi B

Jul 03, 2017

I loved this course! The material is well thorough and presented in a well organized manner. I learned practical skills that I can use immediately. The course experience also helped to broaden my perspectives on how to approach negotiations, more specifically, the effectiveness of the interest-based approach. While familiar with win/win concepts, still a position-based approach was used. I also like the decision tree tool and calculating the BATNA. This provides a value-based outlook on your options.

Finally, I enjoyed the challenge of the course and exam. In order to pass the exam, you really needed to know the material and I believe that this will add value to the programs offered on

por Cesar O

Oct 16, 2016

I really liked this course. This is a good refresher or a good introduction to deal making or solving disputes in business life as well as personal life. I really wish it could have a 2nd part or go into more indepth cases, I wish it would use the vides to explain more real life cases, unfortunately the videos cannot be that long. I would highly recommend this course to those who want to refresh some of the lessons that you went over in Business Law class or for those who want to learn some of the basic laws governing deal making and business disputes. The teacher makes the class fun and entertaining.

por Gustavo A L L

Jul 12, 2016

I think it's a great course that allows an individual to develop his skills and practice in everyday negotiation. It has a unique approach in visualization and towards the results you want to do in a negotiation and asks you a lot of questions: Should you negotiate? What is your goal? Is it legal? Ethical?

Prof. Seidel videos are easy to watch and learn and makes you feel as if you were inside one of his classes,he shares his vast knowledge and experience and lets us practice a real life negotiation between students.

I also bought his book, which summarizes and explains other aspects of the course.

por Brock Q

Jan 11, 2020

Admittedly, I was worried that my attention would be significantly compromised by watching a video of another man staring back at me, and talking for hours. This was very professionally done, and to draw from the experience of a very capable professor and businessman, with ample relevant examples... made this actually very enjoyable.

I probably owe an apology to my wife for sitting through and listening to my account of the construction arbitration case, and the differences between common and civil law, but we'll strike that one up to enrichment... So she's welcome! Thank you, Mr. Siedel!

por Laura M

Mar 13, 2017

This was the best course I have taken so far. Very informative, the right balance between theory and (lots of) practice, prof. Siedel is a real expert and a great teacher. As a psychologist with no background in law or economy, I struggled at times with course material. This however made me even more motivated to go through lectures once more and I was able to understand everything even better than after the first try. Elm Street exercise and the debrief afterwards were the best! Thank you Coursera for this course! Greetings from Zagreb, Croatia! :)

por Michael L

Apr 03, 2020

Thank you very much for this interesting course, I enjoyed it very much!

I am an Israeli lawyer, and as you may assume the role obliges having strong negotiation skills. I find this course very helpful to understand the fundamentals of any kind of negotiation and it gives practical tools to have it done successfully.

I hope you are doing well and stay safe during this challenging period.

I wish you health and great luck, and please do continue creating such wonderful academic courses.

Best regards,

Michael Lvovsky.

por Sharon Y W

Jul 19, 2016

The best course I've had on Coursera. It's really informative, detailed in a carefully structure, which gives clear overview of how we are about to learn and what's the key takeaway. The instructor is articulate, knowledgeable but not boring at all. Unlike a lot of courses on coursera, this course provides longer weeks to complete this subject, which allows beginners to learn more about negotiation, from basics to tactics, and I look forward to the final game on the last week. I highly recommend this course!

por Serena S

Jul 10, 2017

This course was amazing. I was dubious about how well it would suit me but as I am currently involved in several legal matters I found the information in the course to remarkably pertinent! It cleared up a lot of what I was seeing in my lawyers behavior and to think more from the other side's perspective to understand their tactics. Thank you so much for providing this course. I would recommend it to anyone! We are involved with more legal matters every day than we imagine and this course is an eye opener.

por Bradley G P

Dec 27, 2019

I really enjoyed taking this course and feel that I learned a lot about negotiations that I will be able to apply on a daily basis both professionally and personally. I highly recommend this course to anyone that negotiates regularly especially if done for a living. Even after 20 years of sales experience I was able to take a lot from this course. It is well worth the time and effort. Purchasing the certificate at the end to put on your desk at work is an opportunity you won't want to pass up!

por Panvadee C

Oct 28, 2015

The contents are so relevant to the real world. I am glad that I have the opportunity to learn these skills and collect the techniques to use for the future. I always think that that the skillful negotiator will have to lie and being a bad person, but this course change my thought. I used to scare of negotiation, but now I am up for it. Thank you very much for the fantastic class. I don't know how you craft this course, but it kept my interest up till the end (which rarely happens).

por Rito

Oct 30, 2015

I absolutely LOVED this course. I have been in the negotiation business for many years and feel that I learned so much from this course and cannot wait to apply my new found knowledge. It was not easy by any means and did leave me flustered at times but only because it took me away from my comfort zones from time to time. This course is a MUST for anybody that thinks they know it all about negotiating! I know I thought I did before I took it! Thank you so much Professor Siedel!

por Farhan B

Mar 20, 2017

One of the best real life course, that has a lot of practical and technical knowledge which most negotiators think they have but really do not know or understand it. It puts our thought process in a scientific way to negotiate with people and to understand how the other person will think and try to trap you. There is a lot of practical examples which helps you to change your way of negotiation. I am glad I took this course and will implement these techniques, in my daily life.

por Sharada T

Oct 02, 2017

This course was wonderful, it was easy to follow and gives a systematic run-down of how to start prepping for a negotiation, This course is already helping me in my personal life - For example-I managed to reduce my gym membership fees by negotiating with the sports club. Thank you for that ! Professionally this has helped me impress my boss and peers by coming up with novel solutions by simply thinking using logic of BATNA and ZOPA to my advantage. Cant thank you enough.

por Patrycja E S

Nov 27, 2015

Excellent course! I recommend this course for everyone interested in negotiation whether you're an amateur (just like me) or a professional. The course content is clear and the lectures are easy to follow. Professor, you explained everything very neatly and clearly. It was a very valuable experience to me, and I found myself learning more than I thought I would. It's definitely worth trying!

Thank you professor Siedel for your wonderful work.

Best regards,

Patrycja E. Stala

por Christopher C

Nov 04, 2015

Phenomenal insight into many aspects of basic business negotiations and overall contract crafting. As a small business owner I have frequently found contracts with our business being negotiated using some of the very techniques covered in this course. It was refreshing to see them from a well versed perspective and better understand how I might prepare counter negotiations to ensure our companies interests are fairly represented in future contracts and negotiations.

por Karen M

Oct 26, 2015

Because of this course, I am more aware of opportunities to negotiate in my every day interactions with others. I enjoyed Professor Siedel's teaching style. He gets you to think on a deeper level, especially when he poses questions and presents scenarios. The course material is framed in a comprehensive manner. In hindsight, this course on negotiation has shown me how much of a poor negotiator I was. However, I now feel more empowered by what I've learned.

por Firdaus A

Aug 30, 2016

I am absolutely love this course! Despite frequent use of negotiating in my job, I was always dislike to negotiate until I sit for the course and learn the theory. The course also designed so well for a busy professional like me, with less gruesome schedules and deadlines. I totally recommend this course for those who never really completed any course in Coursera successfully, and of course, to those who wants to learn more about the theory of negotiati

por Ernest B

Nov 25, 2016

This course is totally amazing. I would have never guessed that I knew so very little about negotiations even though my first degree was Procurement and Supply Chain Management which treats negotiations as a major subject. I believe the approaches used by Prof. Siedel is one of a kind. I felt very involved in the whole process and at the end it really didn't feel like there was any pressure at all while learning because it was also very fun.

por Samantha L

Oct 15, 2015

I have thoroughly enjoyed this online course and have been able to broaden my skill set and understanding accordingly. This course has given me the tools and knowledge to plan out future negotiations and dispute management which is crucial in the field I work in.

Thank you for taking the time to create such a vast and detailed course.

As an international student, I also enjoyed learning more about Michigan and the core focus of the University.

por Christian K

Aug 22, 2015

This Course was an interesting introduction to negotiation techniques. Especially the psychological traps and the various practical examples were remarkable. The course also gave an introduction to important laws, concerning contracts and negotiation, which was interesting from an non US/common law standpoint.

The professor could explain the material really well and the lectures were enjoyable and easy to follow. Thanks for this course!

por Alessandro B

Jan 27, 2016

A very good course, held by a very clear and understandable professor with a really good way of teaching and explaining such a complex argument. This is really helpful not only applied to business but also in everyday life.

After this course i'm able to look at negotiations with a different perspective by understanding the scenario in which i'm involved.

I suggest this course to all the people, it gives you a boost in your life

por Christoph V

Sep 13, 2016

I really can recommend this course to everyone who wants to structure his negotiations.

I would describe myself as an experienced business negotiator, but the scientific approach to issues you encounter before, in and after a negotiation really helped me to improve my personal results.

Mr Siedel is a very good speaker, who gives very realisitc and sometimes fun examples.

I am really glad that I have found this course!

por Lisbhit J E

Aug 12, 2019

I am so glad I signed up for this course. I love the topic and has made some other courses around the World, but this one has been exceptional. Highly recommend it, I like the interactive way in what Professor Siedel has deliver every topic, he did cover all the subjects that matter not just for citizens in the US but around the Globe, and listening and watching him felt like if I was in class listening to him.

por Yemi O

Aug 06, 2019

This course has greatly enhanced my ability to see, not only business deals but, everyday life deals (decisions) from the perspective of the other person; looking beyond obvious details to seeing the big picture. Life is not always a struggle, depending on perspective and with the power of negotiation.

I love the lessons from House on the Elm street.

I believe i can negotiate better now. Thanks to Prof. Siedel.

por Jose F A J

Oct 17, 2016

As an outside salesman I believed my negotiation skills to be somewhat polished. Boy was I wrong! While through experience I've begun to use a minor amount of techniques taught in the course there was a vast amount of new information for me to pour over and learn. The systematic approach to negotiation also very helpful and has provided me a mental framework from which to become a better negotiator.