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Voltar para Native Advertising

Comentários e feedback de alunos de Native Advertising da instituição Universidade do Colorado em Boulder

4.6
estrelas
45 classificações

Sobre o curso

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

Melhores avaliações

HO

5 de out de 2020

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

SC

9 de fev de 2021

I learned about a type of advertising that I have no idea existed and is very useful as well

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1 — 9 de 9 Avaliações para o Native Advertising

por Héctor J O

6 de out de 2020

por santiago c

10 de fev de 2021

por Shubham R K

15 de out de 2020

por Ishan D

25 de ago de 2020

por Amir M M L

29 de mar de 2020

por MUHAMMAD V E

17 de jul de 2020

por Suhail A

5 de jan de 2021

por Marco P

23 de mai de 2020

por Silvia P P d A

22 de abr de 2020