Comentários e feedback de alunos de Meaningful Marketing Insights da instituição Universidade Emory

As someone with a very limited background in statistics, I found the course jumped very quickly from basics to extremely complicated statistical modeling with all the jargon that comes with it. So either the course description didn't provide enough information for a non-statistician to realize it will get very complex, or the language and explanations should have been simplified/more descriptive for the audience.

There's barely enough content or involvement, here, to qualify this as a course. The video lessons drill in on incredibly simple concepts while breezing right over complex terms, formulas, and practical knowledge which is then tested. There are very few reference documents. There are no ways to cross-reference our methodology/problem solving in excel.

To top it all off, the 'teacher' and assistants are completely non-existent. Any questions posed in the last 3-4 years have gone completely unanswered.

To say I'm disappointed is an understatement.

love this course

I love this course.

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.

Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.

This course provided practical hands-on approach to understanding basics of marketing forecasting.

This course is a must for anyone who is serious about learning about data driven marketing and gleaning practical insights.

The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.

Great content. The hands-on approach and the use of actual tools with basic software are just great.

Very interesting course with lots of career pertinent information and learning.

Helpful, practical assignments and tutorials.

an excellent start to marketing analytics

Really enjoyed the class. I like that the examples and data files were on topics that someone in marketing might use in their daily work.

Only suggestion would be to update the readings, Most of them were at least two years old.

Useful and Insightful

It is a very good structured entry level course to marketing analytics for professionals who have some Excel skills but don't know where to start. It's the first part of a 6-course pack and I look forward to start the rest asap. I strongly recommend.

Excellent lectures and content throughout the course.

One of the best courses on analytics. You will use excel, real data, and your own insights. It's a package.

I would have liked more discussion of theory behind what the formulas were and, actually, using slicers for data so that clients couldn't "break" the file unintentionally. Otherwise, it was a good basic course, a little too dependent on showing Excel rather than saying why something worked (IF clauses are a good example here, cutting and pasting formulas is not as helpful to my personal learning style as just explaining the rationale behind them.)

Good learning experience

The content is extremely valuable and was delivered in a very good way fully engaging the learners!

One thing I would improve in future is the time assessment for the assignments and reading - some took me way longer than suggested and others way shorter. In addition it would be nice to have the workload distributed eavenly along the weeks not pushing the most timeconsuming assignments to the last stage.

Great content and examples. Sometimes, the theoretical background could be explained more comprehensively in the lectures.

Some notions introduced too fast and with little explanations. Overall very interesting and applicable.

It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.

content is great and direct to the point. But 2 disappointing factors could have been avoided to make this course perfect

1- sound is almost in one ear which can make you feel dizzy if you are using headset.

2- instructor is reading everything like a robot. Very fast , no passion or whatsoever.

I guess 3 stars is fair enough.