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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,818 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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176 — 200 de 670 Avaliações para o Digital Media and Marketing Strategies

por Prince A

26 de ago de 2020

Good course for anyone who wants to pursue a career in digital marketing.

por Richard S

6 de jan de 2021

Great course, compact and informative lectures, and insightful readings.

por Sharon R K

13 de mai de 2020

This is a great online class. I've learnt a lot through this, thank you.

por Shreyasree S

18 de fev de 2021

superb course.! Everything spoken was clear and very easy to understand

por Annika U

12 de dez de 2020

Clear and accurate information! And I like then way teacher is talking!

por Luka t

10 de jun de 2016

pretty good course that generally covers the topics wel but lacks depth

por Charleen F

7 de mar de 2021

One of the best courses I've taken. Very detailed and I learned a lot.

por Ayn H A

9 de nov de 2020

Very helpful in honing my skills as a digital marketer and strategist.

por Ester G

14 de jun de 2020

Interestin course, especially for a first approch to digital marketing

por Thiru

14 de jan de 2020

A really interesting course. Found it challenging and yet fulfilling!

por Mauricio P

10 de jul de 2017

The content on this course was super interesting and of great value!!

por Abhishek S

19 de dez de 2017

This course is very comprehensive. Great deal of learning it offers.

por MHD K A S

8 de ago de 2016

good trainer, perfect materials and intelligent output.

thanks a lot.

por Barandagiye B

16 de nov de 2020

i learned a lot and i'm happy i took the course. it was a pleasure!

por Ivan F A T

2 de ago de 2018

Very good course, it is comprehensive, explicative and interesting.


24 de ago de 2020

Right to the point with great material and fully explaining videos

por Auwal A B

12 de jul de 2020

This a very interesting course especially the peer review process.

por Sharlene V

16 de abr de 2019

I loved this course - what an interesting and innovative subject.

por Tanjim U I

14 de set de 2015

Very well structured course content. Its really enjoyable course.


3 de mai de 2020

An amazing learning experience with expert interview experience

por sandeep v

28 de mai de 2019

Fantastic instructor and an extremely well structured course...

por Logeshwaran A S

24 de dez de 2020

Superb! I enjoyed each and every module which is very precise.

por YASH P

24 de nov de 2020

Best course get to learn many things with valuable certifacte.

por yerubandi v v s y v v

22 de abr de 2020

Very Good course with a best content and peer grade Assignment

por Shrirang M

26 de nov de 2019

Great Course and great for newbies to understand digital world