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Voltar para Digital Media and Marketing Strategies

Comentários e feedback de alunos de Digital Media and Marketing Strategies da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

2,916 classificações

Sobre o curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


30 de ago de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


20 de dez de 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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201 — 225 de 688 Avaliações para o Digital Media and Marketing Strategies

por Vincent M M

22 de dez de 2020

The course has been good I've enjoyed my study with Coursera.

por Richs O

21 de dez de 2020

Great course! Will apply the digital strategies learned here.

por Rayeed H

18 de jun de 2020

This course did what it was intended to do. Awaken the beast!


16 de fev de 2020

the quality of the material surprised me, I benefited a lot.

por Gopakumar V S

14 de jan de 2018

Helped me alot to learn on the basics - Mobile advertising

por Saad D

24 de abr de 2018

The references provided are very informative and helpful!


4 de nov de 2020

excelente en los contenidos y estrategias de aprendizaje

por Sreejasree R

2 de jun de 2020

Very nice course to develop my interpersonal skills ...

por Alina S

23 de jun de 2020

Amazing course; very practical! Learned tons of things!

por Maya A

19 de abr de 2020

Its complete material between theoritical and practical

por Veronica L

9 de dez de 2019

Very good for strategies and guidelines for marketing.

por Bente N

15 de jun de 2017

Great lessons with good videos and easy to understand.

por Buddhika L

6 de out de 2021

gGood course with great contents.. Thanks proffesor..

por Brandon M

30 de set de 2020

Great course. Learned a ton new marketing strategies.

por Hiroany D V C F

30 de jul de 2020

Good course and well explained by professor Mike Yao!

por Ayela M

15 de jan de 2020

Great opportunity to learn about digital strategies

por Cesar H

31 de out de 2020

Really informative and useful in the current time.

por A S

4 de mai de 2020

Great insight to fundamental of digital marketing

por Dr. R P

25 de out de 2020

Informative with insights on key strategy topics

por Gerlinde S

6 de jan de 2020

Very interesting and also challenging course!!!

por Nermeen M

5 de dez de 2016

excellent instructor with rich material

the best

por Sriram M

10 de jul de 2020

Had a Good Knowledge Experience ! Thank You

por Rafeil J H

5 de mai de 2020

Help me to learn more about digital marketing

por Joel D B C

12 de jul de 2020

Great course. and the professor was awesome.

por Natalia K

12 de jun de 2020

It was very interesting and helpful course!